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525,600 minutes. Move over, Jonathan Larson. Fast Company has its own thoughts on how one measures a year. From Cybertrucks to friendship bracelets, the media brand recently dropped a list of the top objects that defined culture in 2023, and we couldn’t agree more.

What else do you think should’ve made the list?

In other news… high-tech homebuilding hits the US, celebs play the revenge card, and Gen Z values experiences over education.


Top Trends

YouTube → Nicki Minaj

Google → Tom Smothers

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BUSINESS

Bot the builder // Illustration by Kate Walker

BotBuilt is automating homebuilding

The Future. As homes get more expensive and high-interest rates keep people from buying new ones, the US stews in a worsening housing crisis. Some companies — like BotBuilt — hope to remedy the problem by automating stages of the construction process. If it works, we could see more affordable homes… but more wasteful suburbs, too.

The house Bot built
BotBuilt, an automated home construction firm, aims to make construction faster and cheaper for homebuilders.

  • BotBuilt automates the process of construction framing and sells this service to homebuilders.

  • The firm’s robots assemble wall paneling, roof trusses, and floor trusses for homes. They can build almost any custom design.

  • BotBuilt’s machines cost roughly $1 per hour to run, far undercutting human labor costs for the same process.

The firm currently has nine homes built but plans to construct more next year.

Welcome h0me
If successful, BotBuilt could help resolve a joint availability and affordability crisis, like a new Levittown. But — like Levittown — this shift could create more suburbs (which are notoriously resource inefficient) instead of urban developments.

Still, a roof over your head is better than none.

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ENTERTAINMENT

Pain becomes gain // Illustration by Luke Perrotta with DALL-E

Revenge is a dish best served right now

The Future. In 2023, stars and influencers took their revenge on those who wronged them — and made a lot of money doing it. Revenge pays, so get ready to possibly see more of it as a brand strategy next year.

Sweet treachery
Several celebrities reaped cash rewards from difficult experiences this year.

  • Taylor Swift became a billionaire this year during The Eras Tour, which highlighted her decision to purchase the rights to all her music and re-record old albums to reclaim them from unscrupulous business partners.

  • Taylor Rue, a contestant on Love Is Blind, spun a painful on-screen moment into a company by naming a makeup brand after her ex’s insult.

  • Dylan Mulvaney, a popular trans influencer and TikTok personality, has been offered several brand deals and even received rewards after conservatives boycotted Bud Light for partnering with her in an ad campaign in April.

  • Ariana Madix (from Vanderpump Rules) learned that her celebrity boyfriend cheated on her this past March and turned the publicity into several lucrative brand deals.

Call it a comeback
The success of “revenge imaging” likely comes from the popularity of underdogs — and this year, women harnessed that image to such significant effect that it could inspire others to follow in their footsteps next year.

And why shouldn’t they? This way, everyone wins.

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There you have it.

CULTURE

Who needs a degree when you’re schoolin’ life? // Illustration by Kate Walker

Gen Z prioritizes travel over education

The Future. Looking ahead to the next five years, Gen Z ranks being personally fulfilled, cultivating and maintaining friendships, and traveling as more important goals than advancing their education. This may prove (at least among younger generations) that life experience really is the best teacher… and investment.

School’s out
Business Insider and YouGov conducted a survey that included over 600 Gen Zers and asked respondents to choose more than one option (if they wanted to) about their most important goals.

  • 72% said being financially stable is a priority at a time when inflation is still pretty high.

  • 46% said cultivating and maintaining friendships and having a fulfilling romantic relationship is essential.

  • 43% said traveling is an important goal, compared to 39% who said advancing their education is.

Wanderlust’s in
According to the report, only 48% of Gen Z respondents would describe themselves as “fully or mostly financially independent.”

The prohibitive cost of tuition might keep Gen Zers from feeling the need to advance their schooling. It seems they’d rather make money so they can travel — even if that puts them on a different timeline or schedule than generations past.

So, now we want to hear from you…

YOUR DAILY POLL

We ask the hard-hitting questions.

​​26.8% of you voted for Grumpy staying in yesterday’s poll: What business term defined your 2023?

“I’m in a position where, if I quit, I’d face minimum-wage jobs that pay less than half of what I make now. I struggle financially and will never be able to buy a home. I don’t want to boil and treat sewage for the rest of my life, but all the other jobs I’ve had sucked far worse, paying a fraction of the wages with none of the health benefits. America the great?”

“A sense that we have good jobs with good pay but an executive team unwilling to learn how to manage in a hybrid environment.”

“I am applying for jobs within the organization for which I work that pay substantially more with the same job description I am doing.”

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Don’t wait until another “Auld Lang Syne” season comes around — sell your biz now.

Highlights

The best curated daily stories from around the web

Media, Music, & Entertainment

  • Cardi B and LL Cool J have joined the lineup for Dick Clark’s New Year’s Rockin’ Eve, which Ryan Seacrest will host for the 19th straight year. Read More → thewrap

  • Ariana Grande is returning to music with a new album in 2024 after wrapping the upcoming Wicked movie. Read More → variety

  • Even for hardcore Marvel fans, the amount of prerequisite knowledge required to watch an MCU product is the same as a college course... and it seems like viewers are tiring of the homework. Read More → nyt

Fashion & E-Commerce

  • Apple can resume selling its Series 9 and Ultra 2 watches until US Customs determines if the changes the tech giant is making to the watch are enough to avoid the patent dispute that led to the ban. Read More → theverge

  • US beer shipments are projected to fall to their lowest level in 25 years by the end of 2023, as Americans have been turning away from the beverage. Read More → insider

  • 2024 food trends will be all about snacks, hydration, buckwheat, meal-flavored cocktails, less processing and short, transparent lists of ingredients, complex heat, wildflowers, and soup — not exactly in that order. Read More → nyt

Tech, Web3, & AI

  • The New York Times is the first major media company to sue artificial intelligence companies OpenAI and Microsoft for copyright infringement, which could set a precedent for how courts define the value of news content in training AI systems. Read More → axios

  • Masculine bravado is taking over Silicon Valley, as the wealthiest, most powerful men in tech embrace inflammatory rhetoric, muscular physiques, and physical combat — probably impacting who’s considered welcome in their companies. Read More → vox

  • Gen Alpha, the people born after 2010, made their presence known online in 2023 by confusing older folks with surreal memes and baffling slang, like Skibidi Toilet and “Fanum tax” (look ‘em up for a good laugh). Read More → insider

Creator Economy

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  • YouTube is dominating the kid-friendly content market, as its viewership among 2-to-11-year-olds is up 4% its competitor Netflix’s is sliding by the same percentage. Read More → tubefilter

  • TikTok videos are hitting a nerve with wives whose husbands didn’t fill up their Christmas stockings — the idea being that husbands often come through with big-ticket items but overlook the smaller details. Read More → insider

  • NFTs are becoming hot again due to recent momentum in the crypto space. Read More → techcrunch

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Today’s email was written by Luke Perrotta and Kait Cunniff.
Edited by Nick Comney.
Published by Darline Salazar.

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