Presented by NOOM
Was this email forwarded to you? Subscribe
It’s finally Friday, FutureParty people. Anyone throwing an Oscar party this weekend? Dressing in pink to support Barbie or donning a Victorian dress for Poor Things aka Weird Barbie? However you’re celebrating, we already know the one moment everyone will be talking about: Ryan Gosling’s performance of “I’m Just Ken.”
In other news… Hollywood wastes no time with sequels, Gen Z leaves the wallet at home, and TikTokers take Congress.
We hope you enjoy this and all upcoming issues, but we have one request: please share your feedback. If you have any thoughts at all about our new look, format, and direction, please reply to this email. It’ll go straight to us. Do not hold back.

LATEST PODCAST EPISODE
March 7, 2024
Today we get into Tarte's annual influencer marketing drama, how Karat Financial is aiming to make payment around content creators more transparent, and New Balance's new representation.

YT: Fallout, X: Ariana Grande, G: Ricky Stanicky, R: Coyote vs. Acme, TT: “Whatever She Wants”, S: “Me Before You”

Members of Congress are being bombarded with calls after TikTok urged users to call their representatives to boycott a bill that would ban TikTok in the US unless ByteDance sold it. Read More → forbes
Netflix announced that it would livestream a high-profile boxing match between Mike Tyson and Jake Paul this July — marking another move by the streamer into live sports. Read More → nyt
Indie podcast companies are a hot commodity again after Campside Media, Rococo Punch, and Kast Media each landed deals, and a number of investment groups have popped up in search of companies to acquire. Read More → bloomberg
Epic Games said its plans for a third-party app store on iOS are on hold after Apple terminated its developer account, calling it “verifiably untrustworthy”…so you’ll have to wait a bit longer to play Fortnite on your iPhone. Read More → theverge
Hollywood’s crew unions have started high-stakes negotiations with the AMPTP on a new contract, making the entertainment industry hold its breath for a potential repeat of last year’s strike shutdown. Read More → thr

How do you like to pay?
55.9% of you voted Yes in yesterday’s poll: Do you think song royalties are a good investment?
“The gift that keeps on giving.”
“Given the highly saturated fragmentation split percentages, and the odds of individual songs being used in enough syncs to return consistent value, I see this as more of a ‘super-fan’ collectible than a meaningful investment tool.”
“This is dicey. I believe that, as a songwriter with a publishing deal, the best choice to increase visibility and profits for your catalog is a publisher rather than a tech company or an investment firm. Publishers know and love our work. They get us collaborations and songwriting deals for film, TV, and video games. They are rooting for us. Investment companies care about one thing.”
.A WORD FROM OUR FRIENDS AT NOOM
Tired of Diets? Try Noom's Sustainable Approach - Free 14 Days to See the Difference
Ditch the yo-yo dieting and build healthy habits that stick. Noom's free 14-day trial helps you identify your unique motivators and challenges, understand what drives your behavior, and create solutions that fit your lifestyle.
Develop practical strategies with easy-to-implement tools and techniques for overcoming roadblocks and staying on track. Celebrate successes with a supportive community of individuals who understand your struggles and offer encouragement and accountability. Break free from unhealthy patterns! Start your free trial today and build a life of sustainable health.
.ENTERTAINMENT.
Hollywood is releasing movie franchises like bingeable TV
The Future. As Hollywood tries to figure out what exactly makes a film a must-see in theaters, a couple of studios are releasing multiple movies from a franchise within the same year as an experiment — a move that could save both production and marketing costs. If the movies are successful, the line between film and prestige TV could be erased for good.
Are four movies better than one?
To eventize theatrical movies, studios are looking to release whole franchises nearly all at once.
Warner Bros. is releasing the first and second parts of Kevin Costner’s ambitious, self-funded western epic, Horizon: An American Saga, two months apart this summer. If successful, he’ll make two more.
Sony announced that it would roll out four separate Sam Mendes-directed Beatles biopics (each from a different member’s POV) all in 2027.
This isn’t Hollywood’s first go (or almost go) at this strategy. In 2006, Warner Bros. released the Clint Eastwood-directed companion films Flags of Our Fathers and Letters From Iwo Jima two months apart, while 20th Century Fox was going to release each installment of the Fear Street trilogy one month apart before they were sold to Netflix during the pandemic.
And in a reverse of the model, the Game of Thrones creators revealed that they wanted to end the series with a trilogy of films… but HBO rejected the plan.

Read: Fast Company spoke with top recruiters at Uber, OpenAI, and Amazon on tips and tricks for landing a job in the AI industry.
Watch: WSJ explored how Chinese fast-fashion giant Temu is rocking the retail industry and forcing ecommerce to evolve.
Play: Steam is releasing a game called Spirit City: Lofi Sessions (inspired by the YouTube stream “lofi hip hop radio”) that’s meant to help people get in the mood to focus.
.TECHNOLOGY.
Young people are ditching their wallets
The Future. Gen Zers are leaving their wallets at home in favor of having everything accessible on their smartphones. As cars increasingly put the functionality of their keys on an app, and smart-home tech allows locks to be controlled digitally, cities may need to roll out public charging stations and have widespread, free Wi-Fi as a public utility.
Swiss Army smartphone
If you’re still carrying a wallet, we hate to say it, but you’re now old.
Research firm Pymnts Intelligence found that 80% of Gen Zers are using mobile wallets, and half of them want to use their phones for more than payments.
That’s because phones can now store a variety of credit and debit cards, insurance cards, tickets, and, in some states, driver’s licenses.
If a store doesn’t accept Tap to Pay tech, some young customers are choosing to not shop there… but that’s becoming less of an issue as most merchants adopted contactless payment systems during COVID.
Apple is clearly aware that the iPhone is becoming the pocket bank for customers — the iOS 17.4 update lets Apple Cash, Apple Card, and Savings with Apple Card balances and transactions to automatically import into top budgeting apps.
Talk about making things easy.

Time to dig into another study about Hollywood incompetence from noted social justice warriors @McKinsey
The headline here is "The industry could generate an additional $12B to $18B a year in annual revenue if Latino representation in Hollywood improved" mckinsey.com/industries/tec…
— #Franklin Leonard (#@franklinleonard)
7:46 PM • Mar 7, 2024
Dear Hollywood, this is an underserved audience alert.
Like what you see? Subscribe Now or Partner With Us
Keep the editorial team going! Buy the team a coffee! ☕️
Today’s email was written by David Vendrell.
Edited by Boye Akolade. Copy edited by Kait Cunniff.
Published by Darline Salazar.