Nuuly used

Happy Monday, Future Party people. Not sure about you, but our ears are still ringing from this past weekend at Coachella. Between all the surprise performances and mind-blowing sets, the desert was definitely the place to be. TBH, we may need a few more days to recover. Here's hoping that's enough time to rest up and do it all again this Friday. Fingers crossed.

In other news… Clothing rentals are fashion’s next gold rush, companies love them some boomers, and Twitter Blue drops the brevity.

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The Future. Urban Outfitters Inc.’s clothing rental program, Nuuly, is racking up revenue and increasing subscribers so quickly that the company believes it could be its fourth brand to become a billion-dollar business. While researchers are still wishy-washy on the overall sustainability of clothing rental compared to traditional ownership, renting clothes that would typically only be worn a few times for special occasions could keep millions of pieces out of landfills and ultimately reduce greenhouse gas emissions by up to 40%.

Nuuly usedUrban Outfitters believes its rental program gives it plenty of room for growth.

Nuuly costs $88/month to rent six items. Clothes are available from the typical Urban Outfitters brands like Urban Outfitters, Anthropologie, and Free People, but also nearly 400 other brands, including rivals like Madewell. (The more, the merrier.)

Rental revenueWith retail stocks (including that of Urban Outfitters) taking a hit in the past five years, brands are looking to rentals as the new hot thing in fashion (though some attempts have already failed). The practice has already won over 20 and 30-something consumers who are more price and eco-conscious… but still want to feel like their wardrobe is evolving.

Market intelligence firm GlobalData posits that the rental market is currently stitched up at about $5 billion, with the potential to hit $10 billion by 2026.

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The Future. Boomers are the belle of the ball in the modern American economy thanks to a penchant for working hard and desiring stability — qualities companies crave. That’s not to say younger employees aren’t ambitious, but companies may think that the tried-and-true work ethic of older generations gives them more bang for their buck.

Aged ethicWhen it comes to hiring, boomers may now have the upper hand.

Additionally, Heather Tinsley-Fix, senior adviser for employer engagement at the AARP, says that “more companies are also recognizing the need to include age in their diversity, equity and inclusion efforts.”

Tough times, different approachesWhy the surge in demand for seasoned workers? With a Wall Street Journal-NORC survey finding that 75% of people over 65 consider hard work “very important” (compared to 61% of 18-to-29-year-olds), companies find value in hiring workers who statistically want to put in more work.

While boomers are heading back into the workforce and working hard, it’s not necessarily for a motivation that should excite anyone. Increases in inflation and cost of living are making it harder for people to stay retired. Yet, increasing life expectancy has led more older Americans to plot a second act in their careers.

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Everyone's talkin' adaptogens. But what are they exactly? Adaptogens are any plants or mushrooms that improve your body's ability to handle stress. They actually adapt to you and your system, so how you react to them is unique to you.

Meet fungtion — an awesome wellness company inspired by nature-making formulas with adaptogenic blends available to you by the bottle. We're talkin' about a dope daily elixir (the mushroom elixir) that stacks functional mushrooms and, you guessed it, adaptogenic plants. The formula was perfectly crafted to actually increase your energy so you crush that 6 pm workout, help your brain fungtion better, and boost your libido.

With organic lion's mane, organic cordyceps, holy basil, guarana, goji berry, Rhodiola rosea, Panax ginseng, and ginger, you'll feel fung-tastic. (Sorry, we had to!)

Here's how to use the elixir:

🍄 Put a full dropper under your tongue (or add to any morning drink).

🍄 Repeat every weekday, and take a break on weekends (but safe for daily use).

🍄 Within 10 days, you’ll feel the benefits.

Trust us, you’ll be happy you did. Oh, and btw… all deliveries are carbon neutral, and they’re sustainable AF.

Get me some fungtion

Use “THEFUTUREPARTY” for 25% off!

The Future. Twitter would like its 280-character limit to become a thing of the past, introducing a 10,000-character limit that turns tweets into newsletters. But with only 290,000 users signed up for Twitter Blue (about 1% of its overall users), most people may stick to the classic tweet thread.

Essays, on the flyTwitter Blue doesn’t want subscribers to be short and sweet.

The changes are part of Twitter’s push to become a Substack-like newsletter service (no surprise that Twitter temporarily blocked all things Substack on its platform). Twitter tried to do the same in the past with a Notes feature and its acquisition of Revue… but it looks like Musk would prefer those capabilities to exist right on the main timeline.

Ironically, Substack is trying to become more like Twitter with its own short-form Notes feature. Are we entering a new era of blogging rivalry?

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Data, data, data... it's all the rage these days. But what does it all mean? Chartr is here to decode all the cryptic numbers out there with juicy insights in the biz, tech, and entertainment worlds. And the best part? It's all packaged in a neat visual newsletter that’s easy on the eyes.

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Today's email was brought to you by David Vendrell.Editing by Nick Comney. Publishing by Sara Kitnick.