Together with
Time to hedge against an AI apocalypse. At least, that’s what Elon Musk’s latest project is all about. The billionaire has laid out his vision for “TruthGPT,” a maximum truth-seeking AI that would rival OpenAI’s ChatGPT and aims to avoid the destruction of humanity. Are we the only ones losing track of how many projects Elon is on?
In other news… India is on the up and up while AI unlocks new possibilities in both gaming and design.
Top Trends
YouTube → SNL
Twitter → Beau is Afraid
Google → Better Call Saul
Reddit → Rachel McAdams
TikTok → “Hit em Up” - 2Pac
Was this email forwarded to you? Subscribe
BUSINESS
All to India // Illustration by Kate Walker
Everyone wants in on India
The Future. Business is booming in India, and multinational companies see way more room for growth. As the top brands from all around the world make their mark in the country, India may soon become the center of international economic influence.
Growing influenceIndia is fast becoming the core focus of all sorts of corporate growth.
After generating a record $6 billion in revenue in India, Apple is moving more manufacturing there and opened its first store in Mumbai.
Boeing is supplying Air India with 220 new planes.
Dior hosted its first official runway show in the country.
Paris department store brand Galeries Lafayette is launching its first location there in 2024.
Money in MumbaiIn recent years, India has been on the up and up.
Strained political tensions and supply chain snafus with China have made India more desirable to Western interests.
This year, India passed China to become the most populated country in the world.
India’s richest class is growing faster than any other country while wages across the board are increasing.
Sounds like a recipe for a lot of companies to make a lot of money.
ARTIFICIAL INTELLIGENCE
Generative AI unlocks a new level of game development
The Future. AI is revolutionizing the video game industry, making it easier and cheaper to create high-quality games. But since developers are only legally limited to use the works they already own as the basis for generations, there may be a risk that games start to look, sound, and feel too similar to previous titles.
OverdriveEvery major game developer is testing the possibilities of AI.
Electronic Arts is using AI to create pre-visualizations of games.
Ubisoft launched Ghostwriter to help craft first drafts of dialogue for background non-playable characters (NPCs).
Roblox is set to release its own generative AI tool that will let developers change elements within games or experiences via text prompts.
NetEase, a Chinese firm, leverages AI to diversify the languages of NPCs.
Custom language model
Relying on AI to build out elements of video games may be efficient, but it does run the risk of producing some unexpected and weird results when it comes to dialogue. It could also put developers at risk of litigation if the AI system uses copyrighted material to create generations.
Developers are already preparing this, ensuring that humans are overseeing every aspect of AI creation and training AI only on their owned IP. According to WSJ, startup Scenario Inc. built a tool that filters generators like Midjourney to only produce results that have custom parameters — a boon for developers looking only to source their previous work or work they own.
TOGETHER WITH PUBLIC
Are T-bills in your wallet?
Well, you might want them to be. That’s because T-Bills* can earn you a 4.7% yield, AND they’re exempt from state and local taxes. So, cha-ching!
Let us intro you to Public.com. They’re an investing platform that allows you to invest in stocks, ETFs, crypto, and alternatives. And guess what? They recently launched Treasury Accounts, which lets members invest their cash in U.S. Treasury bills.
Here’s why having a Treasury Account on Public is so money:
It’s Backed by Uncle Sam. Treasury bills are considered one of the safest investments because they’re backed by the full faith and credit of the U.S. Government.
No maximums. Deposit as much as you like to maximize your earning potential.
All in one place. You can manage your Treasury Account on Public right alongside your stocks, ETFs, crypto, and alternative assets.
* Yield is an annualized 26-week T-bill rate (as of 3/13/23) when held to maturity. Rate is gross of fees. T-bills are purchased in increments of $100 par value at a discount; any remaining balance after purchase is held in cash.
All U.S. treasury investments and investment advisory services provided by Jiko Securities, Inc., a registered broker-dealer, member FINRA and SIPC. Securities in your account are protected up to $500,000. For details, please see www.sipc.org.
Investments in T-bills: Not FDIC Insured - No Bank Guarantee - May Lose Value Banking services provided by Jiko Bank, a division of Mid-Central National Bank.
Jiko Group, Inc. and its affiliates do not provide legal, tax, or accounting advice. You should consult your legal and/or tax advisors before making any financial decisions. This material is not intended as a recommendation, offer or solicitation for the purchase or sale of any security or investment strategy. See FINRA BrokerCheck, Jiko U.S. Treasuries Risk Disclosures and Jiko Securities Inc. Form CRS.
ARTIFICIAL INTELLIGENCE
AI, a helping hand
AI may make a designer out of anyone
The Future. Canva CMO Zach Kitschke believes that AI can fashion anyone into a designer… and that’s going to be a key skill for anyone in marketing or content creation. As businesses further rely on videos, visual decks, and other illustrative presentations for pitches and communications, AI may take the burden off learning the nuts and bolts of how to create them.
Quick creativeFor anyone working in a visual medium, AI has the power to be an indispensable “digital teammate,” according to Kitschke.
Canva’s Visual Economy Report found that 61% of 1,600 business leaders now expect non-design employees to have some design experience since so much communication is now visual.
With how easy AI is to use, it may soon become to design what a thesaurus is to writing or what Pantone is to interior decorators.
This is especially important for marketing teams who don't have the manpower or budget to effectively create the amount of content needed for digital outlets.
As an example, Kitschke points to Nestlé, which has created a pipeline for its 15,000 marketers across 2,000 brands to use AI in their work. Time will tell if that unwraps some new creativity.
TOGETHER WITH MASTERWORKS
Which platform delivered millions to investors in 2022?
In the same year that everyday investors lost a whopping $350 billion, Masterworks had its best year ever.
Their 9 art sales returned $25.8 million to investors – a record amount. Talk about a Happy New Year… So, what did investors do with their cash? Charter a yacht in Ibiza? Finally close on that Alpaca farm? Maybe save a little? Naaah.
Either way, Masterworks wants to do the same thing for you. This fintech unicorn is unlocking an asset class that was once only available to billionaires. To ring in spring, Masterworks is inviting TheFutureParty readers to open a free, no-obligation account today.
Isn't it time you check them out?*
*See important Reg A disclosures at masterworks.com/cd.
Highlights
The best curated daily stories from around the web
Ryan Reynolds gets serious with payments firm Nuvei
But, his marketing will be full of jokes...which is exactly what Nuvei (a payments services firm aimed at the sports industry) is likely after. Reynolds invested an undisclosed amount, but unsurprisingly, news of the funding sent Nuvei’s stock up. Hilariously, Reynolds said, “I know about as much about fintech as I did about gin or mobile a few years ago. But Nuvei is impressive [...] and it’s about time a Canadian company got the type of attention American tech companies do.”
Read more → bloomberg
Amazon turns up the dialogue
It’s no secret that TV audiences have a hard time hearing what the heck actors are saying a lot of the time, which has led more people to turn on subtitles. Amazon Prime Video is offering some help in the form of “Dialogue Boost.” The feature, the first of its kind from a streaming service, uses AI to determine what parts may make dialogue hard to hear and then raises it in those specific spots. It’s currently available on select English-language Amazon Original movies and shows.
Read more → variety
Apple turns your iPhone into a bank
Apple is now offering a high-interest savings account for all Apple Card holders. It’s an expansion of its partnership with Goldman Sachs, which will give Apple Card users the ability to have their cash-back rewards deposited automatically into a savings account with a promise of an annual yield of 4.15%. Not a bad way to get people to use Apple Pay for everything.
Read more → theinformation
Americans are becoming more independent
A new study by Gallup has found that fewer people are affiliating with any one political party. 49% of Americans now consider themselves politically independent. Meanwhile, 25% consider themselves either Republicans or Democrats. The change is not just driven by younger voters but Millennials and Gen Xers, who have remained independent even as they’ve gotten older.
Read more → axios
Hollywood writers overwhelmingly approve strike authorization
The Writers Guild of America is locked in a heated battle with the Hollywood studios (represented by the Alliance of Motion Picture and Television Producers) on a new working contract. With negotiations reportedly at a logjam, 97.85% of voting members cast their ballot in favor of a strike authorization — meaning, if a deal isn’t reached by the deadline of May 1st, the WGA can call for a strike. In that case, it’s pens down and picket signs up.
Read more → variety
Like what you see? Subscribe Now or Partner With Us
Today's email was brought to you by David Vendrell.Editing by Melody Song. Publishing by Sara Kitnick.