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TGIF, fam. We’re looking forward to kicking back and watching some TV this weekend. If you weren’t already aware, Sex and the City is now on Netflix, introducing the four legendary friends to a whole new generation of young people. In honor of its Netflix debut, Insider has compiled 23 surprising facts about the iconic comedy series for anyone who wants to expand their SATC knowledge.
In other news… Web3 venture funding bounces back, consumers irrationally love brands like Coca-Cola, and influencers caution against “blackout shopping.”
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YouTube – Transformers One
X
(Twitter)– Stevie NicksGoogle – The Tortured Poets Department
Reddit – James Bond
TikTok – “Me Myself and I” - De La Soul
Spotify – “Espresso” - Sabrina Carpenter
.WEB3.
Web3 startups enjoy increased funding
The Future. Q1 2024 saw the first uptick in Web3 venture backing since Q4 2021 when the thought of a decentralized internet first captured private markets, with new unicorns emerging left and right. As Web3 evolves and shows up more in our lives, it could become more tangible in the eyes of investors, possibly leading to renewed confidence (and even more funding) in the sector.
Who said crypto was stressful?
Web3 saw its funding increase in the first quarter of 2024, reports Crunchbase News.
Startups in the crypto and blockchain sectors raised around $1.9 billion in 346 deals in Q1, which is a 58% jump from Q4 2023, when startups in those sectors raised about $1.2 billion in 263 deals.
Last week, New York-based Monad Labs, a blockchain compatible with the Ethereum Virtual Machine, snagged a $225 million funding round led by Paradigm in the biggest Web3 funding round of 2024 so far.
This time it’s different... or is it?
The price of Bitcoin is up nearly 60% this year. That win, along with the Bitcoin halving event and approval for ETFs that hold Bitcoin from asset managers like BlackRock and Fidelity, could repair crypto’s reputation and attract new and more venture investment into Web3.
We’ll see what 2024 holds for Web3, and hopefully, not while holding on for dear life.

58.2% of you voted Yes in yesterday’s poll: Would you go to a listening bar?
“It’s an amazing way to be exposed to new music and genres that aren’t driven by an algorithm.”
.A WORD FROM OUR FRIENDS AT HIGGSFIELD AI.
One selfie, unlimited AI videos
Diffuse is a new AI video app that allows you to create personalized AI-generated videos from scratch (text-to-video) or from a video template — all with just one selfie.
You can:
Generate dances, iconic memes, and more with lifelike movements.
Create personalized characters from a single reference image.
Create original videos by writing out the prompts in Prompt Builder.
Creators love it. They’ve seen a 50% content share rate, and they’re using it on Instagram and TikTok.
Download the app on iOS and Android.

Media, Music, & Entertainment
Fashion & E-Commerce
Tech, Web3, & AI
Creator Economy
.ADVERTISING.
All a brand needs is “irrational love”
The Future. While every brand tries to establish an emotional connection with its clientele, few garner “irrational love,” a term coined by independent advertising firm Innocean USA. Irrationally loved brands don’t just share a special bond with their fans — they’re trusted without question, allowing them to command higher prices. If brands want to reach that level of success, they may try to focus on being irrationally loved rather than innovating for that success.
Irrationally in love
Brand-tracking and measurement firm BERA developed a research tool that calculates a company’s “brand love” score based on four key factors in the advertising world: “strong familiarity, high regard, being personally meaningful, and competitively unique.”
Coca-Cola, Target, and Tide are three irrationally loved brands that have won public favor by creating advertising narratives around their customers’ unmet needs and evolving those narratives over time.
For example, Coca-Cola has always focused on inclusive experiences that make life better, Target has always prioritized the affordability of beautifully designed goods, and Tide has always tackled stain removal.
“From core to more”
By understanding what drives brand affinity and customer loyalty, brands can garner irrational love from their fan bases and weather any storm.

Use: Dupe Photos, a new royalty-free, crowd-sourced stock image platform that’s searchable by aesthetic, recently dropped, and it’s legit.
Read: Totally Recommended analyzes product recommendation content on social media in the smart essay “Is Recommendation Culture Making Us Act Nutso?” on Substack.
Listen: Katherine Heigl opens up about her journey building the lifestyle brand New Lane Road Mercantile on Shopify’s Masters Podcast.


TFP is heading into the weekend like…
LATEST PODCAST EPISODE
Today we get into a new Comic-Con-type event for sports, how Tesla is prioritizing robotaxis, and how brands are wanting a bigger piece of the action when it comes to TV and movies.
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Today’s email was written by Kait Cunniff.
Edited by Boye Akolade.
Published by Darline Salazar.