Simple Snaps

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How’s everyone feeling midweek? Well, this news may make you feel a different kind of way: Amazon announced that moving forward, it wants employees in the office five days a week in an effort to recapture the company’s pre-COVID vibes. Considering Amazon is one of the biggest employers in the US, expect a lot of other companies to follow suit. Remote work, we hardly knew you.

Snap is overhauling its app to make it simpler, bringing the most-used features to the forefront, spotlighting content from well-known brands and investing in AI.

Why It Tracks: Every social media app wants a piece of TikTok’s success, and Snap is hoping that a focus on a unified, short-form video experience will increase user engagement and boost ad revenue.

Between the Code: Snap VP of product Ceci Mourkogiannis said the new app is centered around three things: “Chatting, Snapping, and watching entertaining videos.”

The Future: Over the past several years, Snapchat has expanded into a home of endless innovative features siloed across the platform. Making the app simpler and more integrated may mean Snapchat is preparing to take TikTok’s spot if it gets banned.

Go Deeper: Snap also gave its Spectacles a facelift in a continued push to mainstream AR.

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High-end, branded apparel and accessories from luxury hotels became one of the hottest new trends in fashion over the summer.

The Big Picture: The popularity of hotel merch demonstrates that consumers continue to value experiences over products. The swag acts as exclusive vacation souvenirs — mementos of an experience not everyone gets to have.

Behind the Curtain: Sarah Rappaport of Bloomberg has coined the rise of luxury-hotel fashion “resortcore.”

Closing Thoughts: Hotels made a big push into e-commerce to recoup lost revenue during COVID, but it looks like the trend stuck even as the pandemic has faded. Luxury hotelier Aman reported that “its e-commerce business has doubled in size over the past year,” per Bloomberg. Don’t be surprised if the luxury makeover extends to specific events at hotels, turning merch into limited-edition fashion drops.

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52.7% of you voted Yes in yesterday’s poll: Have you gone to the movies this summer?

“Beetlejuice, Alien: Romulus, End of Us.”

“Inside Out 2.”

“Yes, but the low turnout is often depressing. I like sharing a film viewing with my fellow audience members even if I don’t know them. Why go through the effort of getting to the theater to basically sit alone or with the same family as when I’m sitting on the couch? The communal experience used to be an attraction.”

“I’d rather just stay at home and watch them online.”

Let’s keep the conversation going. Join our Poll Of The Day newsletter so your opinions can shine. Discover how your views line up with your peers’, check out cool insights, and have some fun. It’s data with personality.

📺 The 2024 Emmys scored 6.9 million viewers on ABC — a 54% jump from last year’s record-low audience.

💻 Disney wants to do more bundles with competitors after the immediate success of its Disney+/Max bundle.

📽️ AMC is partnering with Blumhouse on Blumfest — a screening series of the brand’s top titles, with giveaways and sneak peeks.

🖊️ California Governor Gavin Newsom has officially signed the state’s two groundbreaking AI bills, setting a precedent for the rest of the country.

🤖 Salesforce and Nvidia are teaming up to create billions of AI employees.

🔋 BlackRock, Microsoft, and UAE-backed investor MGX are partnering on a $30 billion fund to power energy infrastructure for AI development.

💳 Apple may trade Goldman Sachs for JPMorgan as its credit card issuer.

🚗 Uber is rolling out a verification badge for riders to provide more peace-of-mind to drivers.

👚 The Italian luxury industry has a sweatshop problem in its supply chain.