A Bite Of Kith

PRESENTED BY MASTERWORKS

Happy Wednesday, Future Party. There are plenty of examples of pro athletes becoming actors, but far fewer actors making the leap into professional sports. Yet Ted Lasso breakout Cristo Fernández, best known for playing Dani Rojas, appears to be breaking the mold after signing a contract to play professional soccer. Fernández has joined Texas-based El Paso Locomotive FC in the USL Championship, the second-division professional league in the US. According to The Athletic, the actor-turned-player underwent an “extensive” two-month trial before earning a spot on the roster. Talk about an audition.

Professionally shot, celebrity-filled unscripted shows are now a dime a dozen on YouTube, minting hosts into TV stars who are nearly indistinguishable from traditional network talent.

The Big Picture: YouTube is now the most-streamed platform on televisions, commanding 12.5% of all viewership in January of this year. With smart TVs now ubiquitous, most audiences no longer distinguish between watching YouTube and conventional television. That’s creating a major paradigm shift for talent, guests, and brands alike.

Behind The Scenes: As opportunities in traditional TV shrink, YouTube is picking up the slack.

Last Episode: YouTube CEO Neal Mohan said creators like these show hosts are thriving on the platform because “they want to be entrepreneurs, own their work, and have a direct relationship with an audience.” But that doesn’t mean they aren’t also pursuing success on platforms still viewed as more premium. Ms. Rachel and Mark Rober now have shows on Netflix, while MrBeast is on Prime Video — all while continuing to build on YouTube. The arrangement allows them to benefit from both worlds.

In other words, talent can have its cake and eat it too.

Next Season: As advertisers increasingly treat YouTube like any other streaming service, cable channel, or TV network, expect more talent to migrate to the platform in search of greater creative control.

Late last year, a Klimt sold for the highest price ever paid for a modern artwork at auction.

An outlier, sure — but not a fluke. US auction sales grew 23.1% in 2025, while the $1-5 million segment surged 40.8% year over year.

When the S&P 500 posted its worst quarter since 2022 last month, traditional diversifiers like bonds and bitcoin declined as well.

Even with the market rebound in mid-April, analysts at Goldman Sachs and Vanguard are still projecting low single-digit annualized returns from 2024 through 2034.

So, what kind of investment is largely indifferent to the forces driving everything else?

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Kith founder Ronnie Fieg is expanding his fashion empire into a foodie destination.

Why It Hits: Food is becoming a staple at luxury fashion stores, with Gucci, Ralph Lauren, and Louis Vuitton all getting in on the action. Kith appears to be one of the first major streetwear brands to join the fray, underscoring how food is becoming an increasingly important form of creative expression beyond the culinary world.

Between The Bread: According to THR, Kith already operates roughly two dozen stores that have long served ice cream and cereal — but Fieg is now looking to expand his customers’ palates.

Last Bite: More and more creative talent is discovering that they no longer need to stay in their lane — when artistic expression expands across mediums, audiences tend to follow. Fieg has embraced that idea to the fullest, designing cars for BMW, boats for Cigarette Racing, and even a padel club in Manhattan. The designer told THR that he’s “world-building,” essentially looking for ways for his creativity to intersect with people’s everyday lives.

And a great sandwich may be one of the few things that can reach more people than a nice shirt.

Next Order: Don’t be surprised if we soon start to see chef collabs from fashion-owned eateries. The food scenes in New York and LA are about to get very interesting.

40.3% of you voted I’ve heard of it but never visited in yesterday’s poll: Do you ever visit BuzzFeed?

“It has such a bias that I don’t trust anything because the slant skews my perception.”

“If something BuzzFeed-related crosses my homepage, I’ll fall down the rabbit hole, but it’s definitely not a site I visit regularly.”

“Initially, it was all the ‘Buzz,’ then it fizzled.”

“It was such a fixture of internet culture in its heyday, but it rapidly faded into obscurity when millennials stopped using Facebook. What once felt like novel fun now just seems like low-quality clickbait.”

“I still love finding out which TV show character I am.”

Let’s keep the conversation going. Join Poll Of The Day, so your opinions can shine. Discover how your views line up with your peers’, check out cool insights, and have some fun. It’s data with personality.

🎞️ Conan O’Brien will return to host the Oscars in 2027.

👀 Kendrick Lamar’s GNX album mysteriously vanished from most streaming platforms.

🎸 The first official Beatles fan experience is set to open in London at the band’s iconic 3 Savile Row headquarters.

🛰️ Google is teaming up with SpaceX to put data centers in space… because now everyone wants data centers in space.

🤖 Anthropic is hiring an “Applied AI Claude Evangelist” that pays $315,000 per year.

📱 Meta AI is getting a conversational voice chatbot that can generate images and deliver recommendations in real time.

👎 eBay has officially rejected GameStop’s takeover offer in brutal fashion.

📦 Amazon’s new 30-minute delivery service, Amazon Now, is rolling out nationwide.

🎧 Charli xcx is giving Nothing’s platform a major boost as the company’s first global brand ambassador.