A Bouquet Of Play-Doh

PRESENTED BY KALSHI

Happy Friday, Future Party. America may no longer be in the World Cup, but in the eyes of the world, the US is still winning. International tourists are in love with some of the hallmarks of American culture — Walmart, ranch dressing, Buc-ee’s. Turns out, some of America’s most ordinary experiences are its biggest attractions… because they’re iconic to everyone else.

The bidding process for the next two men’s World Cups is already underway and could command a blockbuster price tag… even though neither tournament will be hosted in this hemisphere.

Why It Scores: The World Cup has been a runaway success for Fox, Telemundo, and Peacock. The recent US-Belgium match became the most-watched US game ever, averaging nearly 48 million viewers, and even matches without the US drew audiences in the tens of millions. That’s the kind of engagement broadcasters and streamers pay billions of dollars for… and may have to pay even more for this time around.

Between The Lines: The 2026 World Cup may still be underway, but media companies are already game-planning for the 2030 tournament (to be hosted by Spain, Portugal, and Morocco) and the 2034 tournament (to be hosted by Saudi Arabia).

Final Pitch: So, who’s lining up for the media competition? Disney, YouTube, and Netflix (which already holds the rights to next year’s Women’s World Cup) have all been confirmed as interested in bidding against Fox, according to CNBC. Apple (which owns the global MLS rights) and Amazon (which broadcasts the UEFA Champions League in the UK) may also enter the fray. The one company reportedly sitting this one out is NBCUniversal, owner of Telemundo, as it’s in the middle of a company split.

Let’s see who scores.

Prediction: Considering how crucial creators have become to World Cup coverage, expect YouTube to make a major push for the rights… potentially positioning the platform as the company’s flagship sports offering.

Everyone likes to say, “I knew it,” after the final whistle blows.

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Hasbro is rolling out a new Play-Doh product aimed exclusively at adults… or “kidults,” as they’re known in the retail industry.

Why It Hits: Hasbro’s sales have slumped in recent years as kids play with toys less, but the company has returned to growth thanks to the resurgent popularity of Magic: The Gathering. Still, Hasbro wants to capture the all-ages appeal that rivals like LEGO have enjoyed. By getting adults to de-stress with a little Play-Doh sesh, the company could unlock a major new revenue stream: adults buying Play-Doh for themselves, not their kids.

Behind The Designs: Hasbro’s “Blooms by Play-Doh” wants adults to get a little color under their fingernails again.

Final Shape: While this isn’t the first time Hasbro has tried to make a Play-Doh product for adults, it’s taking a much different marketing approach than it did with its first attempt in 2020. Not only is the company aging up the branding and design, but it’s also “enlisting more than 200 creators, from professional influencers to niche fans of pottery, crafts, or flower arranging,” to help promote it.

We’ll see if that helps Blooms bloom into the right kind of viral hit.

The Future: If Blooms takes off, expect it to become the next staple in Gen Z’s “analog bags.”

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30.2% of you voted I haven’t tried it yet in yesterday’s poll: Where are you with ChatGPT?

“My partner is very into AI. He started with ChatGPT and now uses Gemini. He gives seminars about the future of AI and how to use it for work and in general. When his son sends him an email, ChatGPT composes the reply. He’s happy he doesn’t have to think about it. He’s 85. But I can see that as AI takes over, he thinks less. Fahrenheit 451, here we come!”

“I don’t use ChatGPT, but I use Claude extensively. Greater trust in them.”

“There needs to be a middle option between occasional usage and daily. I frequently consult ChatGPT for planning and research on personal tasks, as well as work projects. More importantly, I use many tools every day that are built around LLMs, namely ChatGPT, Gemini, and Claude. AI has been integrated into almost everything we do online or on our devices, from searching the web to taking photos to writing emails. It’s completely unavoidable.”

“I use ChatGPT every day as a sparring partner for my thinking and writing, and as a way to stress-test my ideas and arguments before finalizing them. It’s a profoundly useful way to step outside your own assumptions and biases to arrive at more balanced and insightful thinking. The tendency toward sycophantic responses is relatively easy to manage if you’re aware of it.”

Let’s keep the conversation going. Join Poll Of The Day, so your opinions can shine. Discover how your views line up with your peers’, check out cool insights, and have some fun. It’s data with personality.

🎙️ Rapper Vince Staples is launching a radio show on Apple Music.

🎤 J. Cole is publishing a print magazine about hip-hop’s history.

🤳 Wheelhouse is partnering with Zigazoo to develop shows from Gen Alpha influencers.

👀 OpenAI’s CEO of AGI Deployment, Fidji Simo, is stepping down to focus on her health.

👓 Meta is developing a pair of smart glasses that will always be recording.

🛻 Slate Auto trucks will now be available in Crayola colors — time to get your toddler a license.

🧥 Louis Vuitton has woven a waterproof fabric from silk for a new line of technical jackets.

🧢 Ever wanted a New Era cap covered in Swarovski crystals? The New York Yankees have you covered.

🔍 The hottest retail trend may be buying tiny versions of typically large items.