A Room At HBO

PRESENTED BY DECYPHER

Happy Tuesday, TFP. We’re doing a post-St. Patrick’s Day wellness check. How many of you tried the “Split the G” trend with a Guinness yesterday? And how many of you needed a few too many attempts to pull it off? Pfizer, the maker of Advil, is about to have a great day.

HBO’s hit show The White Lotus has booked incredible engagement for Four Seasons — the luxury hotel chain where the show is filmed. Now that Four Seasons is an official partner of the show, the relationship is only deepening.

The Big Picture: The crossover between entertainment and experiences has reached a fever pitch. While most IP-driven IRL events cater to the average fan, the surging popularity of stays at the expensive hotel chain shows that high-net-worth individuals also want to get in on the fandom.

Behind the Scenes: With The White Lotus, Four Seasons is getting the most premium advertising with Season 3.

Finale: Ironically, the Four Seasons in Hawaii became the backdrop for The White Lotus’ first season simply because it was the only luxury hotel that would let showrunner Mike White and HBO shoot there during COVID — they figured it was better to rent out the hotel to the production than let it sit empty during the pandemic. They made that decision without even reading any of the scripts, which is a big risk.

But the bet paid off. Now, expect travelers to keep a close eye on Season 4’s setting in order to book a stay at the location before demand (and prices) shoot up.

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A new study has found that Gen Z doesn’t really care about the latest trend of giving every podcast a video component… preferring the “old-school” habit of just listening while doing other things.

Why It Hits: YouTube, Spotify, and Apple have all been pushing video podcasts because they lead to higher ad revenue… and, well, the kids love watching videos on their phones all the time (TikTok, Reels, Shorts, etc.). But this new study could lead those companies to turn down the volume on those ambitions.

Behind the Curtain: Gen Z wants to multitask… and that doesn’t necessarily mean watching more than one screen if it can be helped.

The Future: So, what can be made of those stats? For starters, Spotify is still king, and it’s possible that if the public views it as an audio-first platform, they may not be so interested in its video offerings. While some may assume that’s because people are listening to podcasts on the go, the study also found that most young people listen to podcasts at home — potentially pointing to how they listen to them while they work or do chores.

This may be a huge sigh of relief for podcasters, who may now push back on the suggestion that they need a good visual setup just to record themselves… well… talking. Not every radio talent wants to be a video star.

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83% of you voted Yes in yesterday’s poll: Are you a homebody?

“I love being home! No stress, no frivolous spending. Don’t call me to hang out. A quick dash to the supermarket and right back home. Internet browsing. Watching fave YT channels. Movies on 70”. Reading books. I work from home 4 out of 5 days. Super reluctant to go into the office 1 day a week. Waste of time as I sit at my desk doing the same work I could be doing at home. Home is KING!”

“Home is where the heart is. Every time I go on vacation, I have a really great time, but there’s no feeling like going back home and being in my space.”

“Everything that’s worth experiencing in this world is outside of the home.”

Let’s keep the conversation going. Join our Poll Of The Day newsletter, so your opinions can shine. Discover how your views line up with your peers’, check out cool insights, and have some fun. It’s data with personality.

👔 Longtime UTA CEO Jeremy Zimmer is stepping down in June and has named agent David Kramer his successor.

💸 Village Roadshow, the co-financier of some of Warner Bros.’ biggest hits, filed for bankruptcy after a costly expansion and a legal war over The Matrix: Resurrections.

🏆 Conan O’Brien is coming back to host the Oscars in 2026.

👓 Snap is adding hand-tracking functionality and GPS-enabled Lenses features to its latest generation of Spectacles.

🎮 Discord is letting developers plug the platform directly into video games through the new Social SDK.

🛜 Alphabet is spinning off its laser internet project, Taara.

💳 As Klarna turns a profit, the company has filed for an IPO at a rumored $15 billion valuation.

👕 Jonathan Anderson left his post as Creative Director of LOEWE… potentially decamping for Dior.

🫡 Forever 21 may be gone forever with its recent bankruptcy filing.