PARTNERSHIPS | COMMUNITY | PODCAST | FRIENDS
A24 Casts Music Artists
Images courtesy of A24 // Illustration by Kate Walker
A24 is routinely casting musicians in its movies and shows, creating a bona fide pipeline for recording artists to kick-start Hollywood careers.
The Big Picture: A24 consistently positions itself as the cool kid in town, so routinely bringing in musicians with cultural cachet is a smart way to get young audiences excited. It’s also a chance to mint new stars, as some musicians prove they simply needed the opportunity to expand their artistry.
Behind The Scenes: Musicians becoming actors — and vice versa — isn’t anything new, but A24 is helping it happen on an unprecedented scale.
Artists who have appeared in A24 films and shows include Charli XCX in The Moment, Snail Mail in I Saw The TV Glow, The Weeknd in The Idol, Kid Cudi in X, Limp Bizkit frontman Fred Durst in Y2K, and Tyler, the Creator in Marty Supreme.
There’s more on the way, including Phoebe Bridgers in Primetime and Gracie Abrams in a new film from Halina Reijn (Babygirl; Bodies, Bodies, Bodies).
Agent Dan Kim, part of CAA’s film-music crossover team, told THR that the studio “often comes to us asking for artists who want to act.”
Last Take: Just because a musician may be popular doesn’t mean a movie will suddenly do well (the same applies to most actors). The Moment, a satirical take on Charli XCX and “brat summer,” has made only about $4 million after a month in release. Still, artists told THR they aren’t signing on for movies for the money — that’s what the music is for. Instead, it’s about appearing in projects from a studio that has “positioned themselves as a cultural leader,” as Moses Sumney (who appeared in MaXXXine) put it.
Cool is its own kind of currency.
Coming Soon: While some artists are already providing the soundtrack to movies they star in (Charli XCX, The Weeknd), it’s only a matter of time before a top musician makes a full-blown musical.
Together with Forkful
Say Goodbye To Meal Prep Burnout
After a long day, the last thing most of us want is another hour in the kitchen.
But takeout and frozen “healthy” meals? They usually contain seed oils and other ingredients that don’t leave you feeling great.
That’s where Forkful meals come in — chef-prepared meals cooked in avocado oil, made with grass-fed meats, wild-caught seafood, and organic produce.
From protein-packed pasta to plant-based burrito bowls, they’ve got options for every eater.
And the best part? Everything arrives fresh, heats up in minutes, and makes healthy eating feel effortless.
Make weeknights simpler — and healthier.
PARTNERSHIPS | COMMUNITY | PODCAST | FRIENDS
Today’s email was written by David Vendrell.
Edited by Nick Comney. Polled and Copy-edited by Kait Cunniff.
Published by Darline Salazar.