The Future. A24 is becoming a fashion house as much as a film and TV studio, changing the narrative around how fans show their love for their favorite projects. While the products are classically an extension of a popular movie or TV show, A24 may have the credibility to pull a Pixar and experiment with a fashion line that lays easter eggs across various disparate titles.
Scented cinemaA24 doesn’t just release unique specialty films… it releases unique products around those titles.
It’s become famous for dropping high-end products around the release of buzzy projects like Priscilla, Midsommar, and Everything Everywhere All at Once.
But these aren’t cheap products — A24 has collabs with high-profile clothing brands like Supreme and Burberry, jeweler J Hannah, and candle-maker Joya.
And in true streetwear fashion, A24 releases many of these products as limited-edition drops, which can be accessed via the studio’s membership club or app.
A24’s merch is so popular that there’s a 137,000-person Subreddit discussing the pieces, and products typically go for double their retail price on resale platforms.
But if you can’t cop a movie-specific piece, you can always don an “A24”-emblazoned tee or sweater — those have street cred in any major city and onFilm Twitter.
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