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A24 Wants To Elevate Reality TV
Courtesy of HBO Max
A24 is expanding into an unexpected corner of entertainment: unscripted TV.
The Big Picture: A24 has been trying to go more mainstream in recent years as its valuation has increased — that means backing bigger budgets for more commercially minded films, competing for beloved IP, and expanding into TV. Unscripted television has long been low-budget, high-reward programming, which could boost A24’s bottom line… as long as it doesn’t dilute what makes the brand special.
Behind The Scenes: A24 is bringing highbrow artistry to the unscripted world.
The studio has quietly built a slate that includes docuseries, competition series, ensemble reality shows, and sports, per Deadline.
The company is already in discussions with networks such as ABC, CBS, Fox, and NBC to carry the shows. It wants its programming to span broadcast, premium cable, and streaming outlets.
Spearheading the expansion is A24’s Head of Unscripted, Jonathan Hausfater, who joined three years ago. His previous credits include CBS’s Undercover Boss and Netflix’s Tidying Up with Marie Kondo.
Final Credits: A24’s first project out of the gate is HBO’s Neighbors — a docuseries about wild disputes between neighbors across America — executive produced by Marty Supreme filmmaker Josh Safdie. Also in development is a reality cooking competition based on the video game Overcooked, envisioned as the studio’s answer to shows like MasterChef.
So, yeah, things are already getting interesting.
Coming Soon: One could imagine A24 launching its own streaming feed — not just for unscripted shows, but also for bizarre commercials, short films, and PSAs that introduce the studio’s fans to a new breed of emerging talent.
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Today’s email was written by David Vendrell.
Edited by Nick Comney. Polled and Copy-edited by Kait Cunniff.
Published by Darline Salazar.