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Activewear Threads In Physiological Benefits
Images courtesy of Coperni, Cean, and Nike // Illustration by Kate Walker
Products designed to enhance a wearer’s health and wellness appear to be the next evolution of sports and performance attire.
Why It Comforts: Health and wellness have taken over what we eat, what we drink, and even how we spend our Friday nights… so it was only a matter of time before people would want innovation in what they wear. It’s simply another option to optimize ourselves endlessly.
Between The Threads: Clothes that help you physically are so last year. Now, people want clothes that help them physiologically, per The WSJ.
Nike’s Mind Science Department is rolling out the first pairs of “neuroscience-based” footwear — two shoes that have different-sized nodes on the soles that allegedly “sharpen the wearer’s senses, potentially increasing focus.”
Fashion label Coperni created athleisure called C+, which features bacteria embedded in the fabric to help “rejuvenate the skin and boost radiance.” The products have already sold out.
Cean and Elastique make compression leggings, sports bras, and other activewear that boost the wearer’s immune system by helping “drain the lymph nodes and flush excess fluid from the body.”
Ballancer Pro created sleepwear made with gold fiber and hyaluronic acid that “makes the skin feel like silk.”
Checkout: So, does any of this stuff actually work? In short, it’s TBD. In the case of Nike, the company says its shoes “ground the wearer.” Its chief science officer, Matthew Nurse, has said test wearers showed heightened alpha-wave activity after just 15 minutes — a state associated with increased “focus, visualization, meditation, and presence.” That said, Nike won’t release the studies until next year, once peer reviews are finished… so it’ll take a beat before customers can ask for the receipts.
The Future: Like any clothing, some pieces can look great on certain people and fall flat on others. Health and wellness activewear may introduce a new paradigm — clothes that feel incredible on some bodies and awful on others. Brands are going to need to extend their return policies.
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Today’s email was written by David Vendrell.
Edited by Nick Comney. Polled and Copy-edited by Kait Cunniff.
Published by Darline Salazar.