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AI Agents Shake Up Ticketing
“Got it for you!” // Image by Kait Cunniff with DALL-E
The rise of AI shopping agents is upending how people score tickets to hot concerts and popular games.
Why It Hits: Getting tickets has become a hassle — just look at the DOJ’s investigation into Ticketmaster after fans struggled to snag seats for Taylor Swift last year. AI aims to fix that broken system so you’re not trapped in a glitchy presale queue for hours or endlessly scouring secondary and tertiary marketplaces for an available ticket. But that kind of automation could open up a whole new set of problems.
Behind The Bids: Scoring tickets is moving beyond the usual Google search, per Sportico.
Ticketing platforms like Ticketmaster, SeatGeek, and StubHub have seen their Google traffic drop following the chatbot migration — so they’re now looking to partner with AI firms.
StubHub has a deal with OpenAI to appear in search results when users make queries through Operator.
SeatGeek, StubHub, and Ticketmaster now show up in Google’s AI Mode.
TickPick has spoken with every AI firm and is working on making a deal.
Checkout: The key advantage of using AI agents to buy tickets is their ability to search and purchase tickets based on your exact parameters — saving you those precious seconds it normally takes to add the tickets to your cart (the literal blink-and-you-miss-it moment of actually scoring them).
But there may be hiccups in this ticketing evolution. Platforms will need to be extra vigilant to ensure opportunists aren’t hoovering up tickets at certain price points just to mark them up for profit (already a problem), and they’ll have to guard against scammers who figure out how to trick agents into buying fraudulent tickets.
Next Game: Ironically, ensuring that a verified human is behind agentic AI could be crucial to preventing chatbot-assisted ticketing from making matters worse.
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Today’s email was written by David Vendrell.
Edited by Nick Comney. Polled and Copy-edited by Kait Cunniff.
Published by Darline Salazar.