The Future. As tech companies incorporate AI photo editing software into their camera apps, photographs have become so easy to alter that it’s impossible to distinguish between a “real” or “altered” photo. But the tech has already spooked many and could backfire, sending customers back to simpler cameras and putting them off AI-enhanced photography for good.
Materialize for the camera!With AI, Google’s Pixel 9 can arbitrarily alter images… but not everyone wants to.
The Pixel 9 can erase people and objects from shots or even merge two different photographs into a single frame, blurring the line between what’s “real” and manmade.
Some apps, like Halide, are introducing vintage camera modes that skip all the processes of computational photography.
And some people (particularly Gen Z) have initiated a “vintage digital camera revival,” eschewing mobile phone cameras entirely in favor of flash flare and a grainy, rough look.
AI of the beholderRecords are only useful — or valuable — insofar as they represent real life. Consider Google’s wildly unpopular Summer Olympics ad, which depicted a father using Google’s Gemini AI to help his daughter write a fan letter to an Olympian. Soon after launching, Google pulled the ad because the very idea of an AI-written fan letter made people uncomfortable… and rightfully so.
Just because our media (and relationships) can depart from reality doesn’t mean they should.
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