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Amazon Burned Down Wondery To Build Creator Services
Courtesy of Amazon
The Kelce brothers’ New Heights podcast is the first show to put Amazon’s fresh podcasting ambitions to the test — building “mini worlds” around celebrity hosts.
The Big Picture: After acquiring Wondery for $300 million, Amazon torched the influential podcast network just a few years later, stunning the industry. In its place, a new department focused on video podcasts — “Creator Services” — has risen from the ashes. Its mission is to turn any media star into an ecosystem for both entertainment and e-commerce.
Behind The Portals: New Heights — which Wondery signed to a three-year, $100 million deal in 2024 — has expanded in new directions.
Creator Services launched Kelce Clubhouse, a landing page that features the New Heights video podcast, show merch and apparel, a link to their Amazon Prime doc and new book, and a portal to purchase tickets to their upcoming live show.
It’s also a hub for buying supplies tied to the Kelces, such as a curated list of items for a “football party” — which, of course, includes their beer brand, Garage Beer.
Additionally, it’s a sneaky home for promotions, almost like a permanent version of on-air ad reads. For example, Kelce Clubhouse includes a video of them promoting the new Harry Potter series on Amazon sister site Audible.
Mic Check: Essentially, Creator Services-built landing pages are monetization goldmines, treating hosts like A-list stars who can move anything they’re associated with — whether it’s an honest-to-God rec or a more transactional sponsorship. Considering Amazon’s roster includes LeBron James, Keke Palmer, and Dax Shepard, that’s a safe bet.
Next Episode: Expect Amazon to expand the idea behind Creator Services across its other entertainment divisions, including stars of Prime Video shows and top gamers on Twitch.
Together with Mode Mobile
Apple’s Starlink Update Sparks Huge Earning Opportunity
Apple just quietly added Starlink satellite support to iPhones through iOS 18.3.
One of the biggest potential winners? Mode Mobile.
Mode’s EarnPhone already reaches 490M+ users who have earned over $1B — and that’s before global satellite coverage. With SpaceX eliminating “dead zones,” Mode’s earning technology can now reach billions more in unbanked and rural populations worldwide.
Their global expansion is perfectly timed, and investors still have a chance to participate in their pre-IPO offering at $0.50 per share.
With 32,481% revenue growth and a newly reserved Nasdaq ticker, Mode is one step closer to a potential IPO.
*Please read the offering circular and related risks at invest.modemobile.com. This is a paid advertisement for Mode Mobile’s Regulation A+ Offering. Mode Mobile recently received its ticker reservation with Nasdaq ($MODE), indicating an intent to IPO in the next 24 months. An intent to IPO is no guarantee that an actual IPO will occur. The Deloitte rankings are based on submitted applications and public company database research, with winners selected based on their fiscal-year revenue growth percentage over a three-year period.
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Today’s email was written by David Vendrell.
Edited by Boye Akolade. Copy edited by Kait Cunniff.
Published by Darline Salazar.