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Americans Are Turning Their Homes Into Spas
Courtesy of Therabody
America’s obsession with wellness has made its way into the home, with more people turning their houses into personal spas.
Why This Hits: Americans are bringing luxury spa experiences into their homes, according to Insider, and it’s no longer just a trend for the wealthy. Affordable saunas, cold plunges, and red-light therapy are making these wellness upgrades more mainstream.
You can buy your own sauna for under $5,000 — less than the cost of a kitchen renovation.
Over the past year, the word “wellness” appeared in Zillow listings 33% more often than the year before, while “spa-inspired” bathrooms were mentioned 22% more frequently.
And the home wellness market is only getting bigger. The US sauna market is expected to grow by $161.3 million through 2030, while the cold plunge market is projected to expand from $355 million in 2025 to $660 million by 2033.
Final Plunge: As work and life continue to blur together, many Americans are looking for ways to make wellness part of their daily routine instead of adding another trip across town. One homeowner told Insider, “We work all day, so we don’t really have time to go to another location for a workout, or then a third location for a sauna and cold plunge.”
Homes of the Future: Today’s luxury upgrade could become tomorrow’s standard feature. As demand for home wellness continues to grow, don’t be surprised if new homes start including saunas, cold plunges, and dedicated recovery spaces alongside home offices and gyms.
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Today’s email was written by Deena ElGenaidi, Nick Comney, and Kait Cunniff.
Edited by Nick Comney. Polled and Copy-edited by Kait Cunniff.
Published by Darline Salazar.