PARTNERSHIPS | COMMUNITY | PODCAST | FRIENDS
Apple Inks Deal With IMAX To Show F1 Races
Courtesy of Apple TV
Apple TV has announced that five races from its 2026 Grands Prix season will be livestreamed in IMAX theaters across the country.
The Biggest Picture: As competition for sports rights reaches a fever pitch, offering new and exciting ways to exhibit them is quickly becoming the name of the game. By showing races via streaming and in theaters, Apple — the new official US broadcaster of F1 — is signaling that it can eventize the sport on any screen.
Behind The Screenings: F1 the movie walked so that F1 the sport could run.
The IMAX deal will cover five events: races in Miami, Monaco, Silverstone, Monza, and Austin.
They will stream in at least 50 IMAX locations. That’s a small footprint, but it could easily grow if attendance is high.
Last Lap: Raking in $654 million at the global box office, the Brad Pitt–starring F1 was a major win for Apple, IMAX, and F1 alike. Apple had been teetering on theatrical distribution prior to the film’s success (and its Best Picture Oscar nomination). For IMAX, it marked the company’s biggest Hollywood release of the year, with ticket sales reaching $97.6 million. And for F1, it proved to be exactly the kind of major American entry point to the sport the organization had long hoped for.
No wonder they re-teamed.
Next Race: IMAX is just the beginning of big-screen sports exhibition. Prepare for broadcasters to lock down partnerships with 4DX, Cosm, and Sphere screens to further excite fans.
Together with 1440 Media
All Your News, None of the Bias
Every day, the 1440 team of editors hand-selects and summarizes the most important stories from over 100 trusted sources.
The result? A 5-minute newsletter that’s fast, factual, and refreshingly human.
No bots. No bias. Just clear, comprehensive news on politics, business, and culture — trusted by over 4 million readers and always free.
PARTNERSHIPS | COMMUNITY | PODCAST | FRIENDS
Today’s email was written by David Vendrell.
Edited by Nick Comney. Polled and Copy-edited by Kait Cunniff.
Published by Darline Salazar.