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Apple Launches A Leasing Program
Courtesy of Apple
Apple is developing a leasing program in partnership with Klarna.
Why It Hits: Apple products only keep getting more expensive, just as people are tightening their belts. As competitors appeal to more price-conscious shoppers, Apple hopes a leasing program can make its devices more affordable.
Behind The Program: Apple is ready for rentals.
The program is called Apple Upgrade and offers 12-, 24-, and 36-month leases on select devices.
The iPhone, Apple Watch, Mac, and iPad are all available to lease starting at $11.99 per month.
At the end of the lease, customers can return, upgrade, or buy the device.
Unlike Apple’s former iPhone Upgrade Program, customers aren’t required to purchase AppleCare coverage.
Checkout: Apple has already made it clear that AI has made memory and storage costs astronomical, contributing to higher prices. And with the company preparing its own AI rollout, those prices could continue to climb.
Soon, everyone you know may be renting the new iPhone instead of buying it.
The Future: If Apple expands the program to its more experimental devices, it could generate additional revenue from products like the Vision Pro and its upcoming AI glasses.
Together with USVC
The Companies Defining The Next Decade Are Staying Private Longer
In 1980, the median company went public at 6 years old. By 2024, that number had climbed to 13.
That’s 7 extra years of growth before most people can buy a single share.
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Drawing on insights from $125 billion in assets, 13,000+ startups, and 4,500+ fund managers, its free 2026 Guide to Investing in Venture explains how individual investors are getting exposure to companies like Anthropic, OpenAI, Mercury, and Supabase while they’re still private.
*Educational purposes only. Not investment advice. Not an offer of securities.
Today’s email was written by David Vendrell.
Edited by Nick Comney. Polled and Copy-edited by Kait Cunniff.
Published by Darline Salazar.