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Apple’s Succession Race Comes Into Focus
“Will the next Tim Cook please stand up?” // Courtesy of Apple
There’s a lot of chatter that Tim Cook could be stepping down as Apple’s CEO now that he’s turned 65 — the age when many execs start transitioning into retirement or a less day-to-day chairman role.
The Big Picture: If Cook does step down, the question on everyone’s minds becomes: “Who’s next to take the mantle?” Apple is arguably the most iconic and closely watched company in the world, so expect the internal promotion race to be analyzed even more obsessively than HBO’s Succession.
Behind The C-Suite: Apple has a deep bench of options for the CEO throne, per The WSJ.
Hardware head John Ternus. The 50-year-old is positioned as the front-runner because hardware is the brand’s bread and butter. With Apple set to overtake Samsung as the top phone maker, Ternus’ ascension may be as inevitable as your phone needing a software update.
Software head Craig Federighi. Speaking of software, don’t count out the 56-year-old Federighi, who oversees the OS and is a known entity at Apple’s annual developer conference. He was also just tapped to head the brand’s push into AI, which has been lagging behind competitors.
Services head Eddy Cue. The 61-year-old was a close friend of co-founder Steve Jobs and is running Apple’s fastest-growing segment. He’s the gatekeeper of the company’s devices through the App Store — and an operator known for cutting deals across film, TV, music, sports, and gaming.
Marketing head Greg “Joz” Joswiak. Diehard consumer loyalty to Apple is a major accomplishment overseen by the 61-year-old — and a big reason the company can charge so much for its products. He’s also been a core face of Apple for nearly 40 years.
Final Pitch: Cook arguably had the biggest executive shoes to fill in modern history after Steve Jobs’ untimely passing in 2011… and he stepped up, and then some. He’s turned Apple into a $4 trillion company, expanded it into new lines of business, and done it all with a squeaky-clean yet approachable image. That’s quite a legacy.
The Future: If 75-year-old Apple chairman Art Levinson steps down to make room for Cook, the succession race will officially begin — and whoever takes the role will likely signal Apple’s top priority going forward.
Together with KURV
Conquer Holiday Purchases With KURV
Black Friday and Cyber Monday are the ultimate stress tests for a business’ payment system, with 40% of people’s planned gift spending happening during the long weekend.
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During the holiday sales events, that means:
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With KURV, payments are simple, secure, and built for your business… so you can focus on the important stuff (and maybe a second helping of stuffing).
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Today’s email was written by David Vendrell.
Edited by Nick Comney. Polled and Copy-edited by Kait Cunniff.
Published by Darline Salazar.