PARTNERSHIPS | COMMUNITY | PODCAST | FRIENDS
Arcturus Reconstructs Live Sports Games In 3D
Watch where you want
3D volumetric video startup Arcturus has raised a fresh round of funding to expand its ability to transform live sports into immersive 3D experiences.
Why It Scores: Sports rights are now the hottest (and most expensive) line item for any broadcaster or streaming service. So, every brand is looking to level up its offerings to consumers to justify raising prices for access.
Behind The Tech: Arcturus is using the combined brainpower of veterans from Microsoft, Industrial Light & Magic (ILM), Pixar, and Unity to reboot how we watch live sports.
The seed round, led by LDV Capital, raised $2.3 million — it was the first funding round since Arcturus merged with a team responsible for developing Microsoft’s HoloLens in 2023.
It plans to use the funding to run additional pilot tests — which it has already done with the MLB, UFC, and NHL — and to invest in its tech and workflow.
The company also plans to expand to concerts and other live events.
Final Round: So, how does this tech actually work? According to Axios, Arcturus uses sensors to “capture multiple viewpoints of live game,” which the company then turns into “a high-definition 3D reconstruction that could be shown on TV broadcasts or viewed interactively on mobile, desktop, and virtual reality devices.”
In simpler terms, CEO Steve Sullivan (who led R&D at ILM for a decade) says it’s a “3D copy of the game,” so it can be viewed at literally any angle. That could prove useful not only to audiences but also to coaches, referees, and umpires looking to review plays.
Next Game: By putting audiences literally in the game, sports fans may exponentially increase their subscription budgets. Who doesn’t want to watch a game from the POV of inside the catcher’s mitt? (Yeah, that’s a real thing Sullivan says can happen.)
Together with DeleteMe
The Internet Is Selling You. Fight Back!
Do you know that data brokers can legally sell your DOB, mailing address, and phone number online to whoever wants it?
Thankfully, DeleteMe can help protect you. These security experts track down your sensitive data across hundreds of sites, forcing data brokers to delete your profile, so you can rest easy.
Continuous 24/7 protection
Helps protect you from fraud, phishing, and more
See why DeleteMe was ranked the #1 data removal service by Wirecutter.
PARTNERSHIPS | COMMUNITY | PODCAST | FRIENDS
Today’s email was written by David Vendrell.
Edited by Nick Comney. Polled and Copy-edited by Kait Cunniff.
Published by Darline Salazar.