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Happy Monday, Future Party. Spotify is rolling out a new “Lossless” mode that apparently increases the audio quality of all their streamed files. Those using wired headphones seem to note a significant boost in sound quality, while the change is largely lost on Bluetooth users. Can you hear the difference?
DAILY TOP TRENDS
YouTube – “City Walls”
X
(Twitter)– CrawfordGoogle – WNBA Playoffs 2025
Reddit – Orcas
Letterboxd – Caught Stealing
Spotify – “12 to 12”
Americans’ Net Worth Soars Despite Economic Uncertainty
The total wealth of US households has spiked recently due to the knockout performance of illiquid investments.
The Bag: Despite economic uncertainty, inflation, and a weak labor market, the US stock and housing markets have added nearly $50 trillion to the net worth of US households since the pandemic. That’s great news for Americans in the short term, but it could also forecast a serious economic bubble.
Between The Lines: The net worth of US households has spiked to $176.3 trillion in Q2 of 2025, per Bloomberg.
Mutual funds and corporate equities saw a major chunk of these gains, adding $5.5 trillion in Q2.
The real estate sector added $1.2 trillion this quarter, with total assets ballooning from $29.8 trillion to $48.1 trillion since 2020.
Simultaneously, debt is increasing across the board, with both the federal government and households borrowing more.
Conclusion: Though impressive, these gains are not the kind that most Americans will be able to access. They’re either illiquid — tied up in property or mutual funds — or concentrated in massive corporate entities like banks, hedge funds, and large landowners. If anyone sees short-term profits from this, it’s likely to be asset managers.
Prediction: This stellar performance may not last. While by no means certain, there are good reasons to believe that AI hype and relentless optimism may be taking the US economy to the verge of a bubble.
Don’t expect the line to go up forever.
Together with Players TV
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There’s Money In Avoiding AI Slop
Some brands are countering the rise of AI slop by marketing authenticity instead.
The Big Picture: As low-quality content generated entirely by AI proliferates online, audiences are quickly getting sick of it. That poses an opportunity for creators and advertisers, who can distinguish their brands by avoiding or even mocking the use of the tech. If slop continues to flood the internet, opposing it might become a winning issue.
Between The Lines: AI content is growing more popular with businesses and less popular with consumers, driving some brands to subvert the tech.
On platforms like YouTube, about 25% of videos with ads are either enhanced or entirely generated by AI.
But recent surveys suggest that roughly half of consumers are less likely to trust AI-generated content or buy products from websites that feature it.
BMW parodied the surge of AI marketing in a recent ad, juxtaposing clear AI slop with their own brand to highlight their authenticity and craftsmanship.
Conclusion: Though online platforms have acknowledged the problem — many of YouTube’s fastest-growing channels are entirely slop-based — they don’t seem prepared to remove or even reliably identify the content, making a total ban on such content unlikely.
Prediction: Look out for more branded content that either conspicuously lacks AI or antagonizes it.
Together with Liberty University
Liberty University — Online Learning Designed with Flexibility in Mind
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Liberty is accredited by multiple professional institutions, so you get quality learning in an environment that values your beliefs.
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DEEP DIVES
Watch: BBC covers the new sensor tech deployed globally to detect and prevent wildfires faster than ever before.
Read: Insider follows AT&T’s fraught experiment with tracking employee attendance and how their workers forced them to reverse the practice.
Listen: Slate delves into Ozempic’s impact on social media and whether it heralds the end of body positivity.
90.9% of you voted Yes in Friday’s poll: Do you currently own any CDs?
“Have a couple thousand.”
“I drive a 2004 VW with a CD and tape deck (and no Bluetooth). I’ve re-accumulated a huge collection of CDs and cassettes to listen to while driving.”
“And DVDs and VHS. You need to own physical media of the stuff you love, so the streaming services don’t control your art and entertainment.”
“Sold them all during the pandemic to resale shops. Everything is digital now, and they were just collecting dust.”
Let’s keep the conversation going. Join our Poll Of The Day newsletter, so your opinions can shine. Discover how your views line up with your peers’, check out cool insights, and have some fun. It’s data with personality.
QUICK HITS
→ Technology
😥 20-something AI startup founders seek success by abstaining from alcohol, sleep, and joy.
⚖️ California is about to pass a bill that holds tech companies legally accountable for chatbots’ effects on minors.
💰 OpenAI has reached an agreement with Microsoft that enables it to pursue its for-profit venture.
→ Entertainment / Media
📺 Brands are launching their own TV shows to appeal to those fed up with ads.
☠️ “TV movies” are nearly extinct — but might be ripe for a comeback.
🔍 TikTok’s microdramas are bite-sized shows hoping to revolutionize entertainment.
→ Fashion / E-commerce
⏰ Giorgio Armani’s will asks that his heirs either seek an IPO or sell the brand to LVMH within 18 months.
🫀 Banks and lenders are instituting biometric measures to enhance security.
😴 Luxury brands must revamp their strategy to lure disinterested Gen Z consumers.
Let us know how we are doing...
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Today’s email was written by Luke Perrotta.
Edited by Nick Comney. Polled and Copy-edited by Kait Cunniff.
Published by Darline Salazar.