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Body Scans Become A Health Trend For The Wealthy

Courtesy of Neko Health
Body-scanning startups are changing the face of preventive healthcare… if you can afford it.
Why It Hits: Two of the biggest trends right now are health and wellness, and optimization. Full-body scans — literally stepping inside a machine to run head-to-toe diagnostic tests simultaneously — are the perfect encapsulation of both ideas.
Behind The Scans: Body-scan companies want to look at you inside and out.
The most affordable option is Swedish startup Neko Health, co-founded by Spotify’s Daniel Ek, which offers body scans for $400 at locations in the UK, Stockholm, and soon NYC. It checks for things like heart health, eye pressure, and skin tags.
California-based Prenuvo is the mid-tier option at $2,500 per scan. The MRI machines “map the interior of a patient’s whole body, including their brain, while they watch Netflix,” per The Business of Fashion.
The super-luxury option is Reborne Longevity in London, which “scans for bone density, genetic testing panels, MRIs, and even aesthetic treatments like Fraxel laser or exosome facials.” Its lowest-priced, multi-visit plan is $6,800… and its most expensive is $70,000.
Last Looks: While these offerings are likely unaffordable for most people, they provide a unique benefit that could revolutionize healthcare. By scanning the whole body at once, these companies can pinpoint specific concerns and potentially examine issues holistically, identifying relationships between seemingly disparate problems. That can save people significant time and money by avoiding the need to visit individual specialists to diagnose a problem.
It has also allegedly saved lives. Prenuvo CEO Andrew Lacy said the company’s machines have made “thousands of potentially life-saving” diagnoses since 2018.
Prescription: It’s possible that a body scan could one day become part of people’s annual physical… if it ever gets covered by insurance.
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Today’s email was written by David Vendrell.
Edited by Nick Comney. Polled and Copy-edited by Kait Cunniff.
Published by Darline Salazar.


