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Boy Bands Have Grown Up… And So Has Demand For Them
Courtesy of The Backsteet Boys via Instagram
Millennials are breaking the bank to see former boy bands in concert.
Why It Hits: Boy bands like the Backstreet Boys and *NSYNC haven’t been truly popular since their peak in the early 2000s, but the nostalgia economy has fueled a renaissance for the genre. That resurgence could turn boy bands into viable legacy acts, similar to rock bands like The Rolling Stones and The Who.
Behind The Curtain: Millennials are making their feelings about boy bands loud and clear: “I Want You Back.”
The Backstreet Boys, *NSYNC, NKOTB (formerly New Kids on the Block), and Boyz II Men are all back onstage — even though most of their members are now in their 50s.
And the demand is massive. Tickets for their latest tours routinely sell for hundreds of dollars.
The Backstreet Boys have taken things even a step further, bringing in $55 million in ticket sales during their residency at the Sphere in Las Vegas last summer.
Encore: According to The WSJ, boy bands were only expected to have “a shelf life of about seven or eight years.” But their resurgence shows just how much people want to recapture the simpler energy of the ’90s — especially through “breezy, melodic tracks about love and heartbreak” like the Backstreet Boys’ “I Want It That Way” and *NSYNC’s “Tearin’ Up My Heart.”
Call it the comfort concert.
Next Tour: There’s a lot of crossover between boy bands and K-pop acts, so it’s only a matter of time before a group from each world collabs on a new track… and breaks the internet in the process.
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Today’s email was written by David Vendrell.
Edited by Nick Comney. Polled and Copy-edited by Kait Cunniff.
Published by Darline Salazar.