Broadway’s Up In Records

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Happy Thursday, TFP. In today’s edition of Never Let a Crisis Go to Waste: as the big oopsie unfolds of The Atlantic editor-in-chief Jeffrey Goldberg accidentally getting added to a Signal group chat where classified military plans were being discussed by some of the highest Trump administration officials (yeah, that’s a mouthful), Signal founder Moxie Marlinspike seized the moment to remind everyone that they, too, can join the action — just by using the app. Priceless marketing, brilliant execution.

United Talent Agency has started to lean on AI to do market research, optimize dealmaking, and collect the currency that now makes Hollywood go round (real-time, complete viewership metrics) partly by using its own AI-powered app.

The Big Picture: UTA has been investing heavily in its data and analytics division, the Joe Kessler-run UTA IQ. By concentrating that power onto a new app for agents, UTA could have the upper hand in quick-moving negotiations — a reality that could win over prospective clients.

Behind the Data: Hollywood dealmaking is getting a reboot, thanks to AI.

Best and Final Offer: UTA also plans to use AI beyond its internal app. The agency is exploring the use of the AI-powered prediction engine Aaru, which creates “psychographic profiles” of unique demographics (voters of a certain policy proposal or dog owners in a specific city) to determine how they may react to a movie or actor, which could help save money on market research and surveys. The agency is also testing the use of platform Glean to surface documents and files across all internal platforms. And it already uses Perplexity for research and to generate reports.

The reputation of agencies as the information superhighway of the entertainment industry sure is leveling up.

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Broadway plays — the classic dramatic performances, not high-production musicals — are breaking theatre-revenue records and driving such high demand that ticket prices are soaring to unheard-of heights.

Why It Plays: Before the pandemic, Broadway plays had a cultural reputation as an analog art form that seemed to be losing influence (other than big blockbuster musicals). But as the demand for IRL events and communal experiences has exploded post-COVID, Broadway has become an unexpected (but welcome) recipient of attention.

Behind the Curtain: Broadway is already having a banner year.

Curtain Call: Interestingly, all of these plays feature Oscar-winning-or-nominated actors (not to mention the third-highest-grossing show on Broadway right now, Glengarry Glen Ross, starring Kieran Culkin, Bill Burr, and Bob Odenkirk). It stands to reason that audiences are eager to see these talents sink their teeth into weighty material, especially as Hollywood mostly shies away from straight dramas.

If the trend continues, it may have a slingshot effect where the studios and streamers will once again greenlight projects solely dependent on a great script and incredible performances… for the right price.

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50% of you voted Yes in yesterday’s poll: Did you use Napster back in its original file-sharing days?

“My friend group was thrilled when we realized the ethernet connections on college campuses would download songs so much faster than our home dial-up speeds. We would have download parties in our dorm rooms.”

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“I was too afraid of what my parents would do if I downloaded a virus.”

Let’s keep the conversation going. Join our Poll Of The Day newsletter, so your opinions can shine. Discover how your views line up with your peers’, check out cool insights, and have some fun. It’s data with personality.

🎥 California lawmakers are considering amping up the state’s film and TV tax credit to 35% to keep productions from going literally anywhere else to save money.

💿 Daniel Nigro — Olivia Rodrigo and Chappell Roan’s go-to producer — is bringing his Amusement Records under the Universal Music Group umbrella.

🍿 AMC is doubling down on 4DX and ScreenX premium auditoriums in a new deal with CJ 4DPLEX.

🤖 A federal judge is allowing NYT’s copyright lawsuit against OpenAI to go to trial… while another judge opted not to issue an injunction against Anthropic in Universal Music’s copyright lawsuit.

🛴 Rivian is spinning out a micromobility startup called Also after scoring a $105 million investment from Eclipse Ventures.

👀 Parents can now request to see which chatbots their kids are talking to on Character.AI and for how long.

🎨 Trend alert: as ChatGPT rolls out an image generator, people have discovered that it's really good at turning any image into a Studio Ghibli-style animation.

📱 YouTube will now count even the briefest view of a Short… which will likely skyrocket views for everyone.

🤬 A new social platform called Sez Us wants to tamp down on rage bait by allowing users to rate posts based on their “approval, influence, insightfulness, relevance, and politeness.”

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