Browsing Letterboxd

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Happy Monday, Future Party. How strong is nostalgia these days? Soon, you’ll be able to buy a brand-new, cassette-playing boombox — courtesy of French indie audio company, We Are Rewind. The classic-looking device features Bluetooth, a noise-reduction system, and a recording-cassette deck. Will cassette be the new vinyl? Will your friends start strolling down the street with a ghetto blaster on their shoulders at full volume? Weirder things have happened.

Letterboxd, the cinephile social media platform that has blown up in popularity over the past couple of years, is getting into film distribution with a new TVOD (transactional video-on-demand) service called “Video Store.”

The Big Picture: While platforms like YouTube, Vimeo, Facebook, Instagram, X, and TikTok have all toyed with showing movies and TV on their platforms (with varying degrees of minimal success), Letterboxd could break the curse since it exists exclusively as a platform for cinephiles. It’s essentially merging the community of old Twitter with the film bona fides of The Criterion Channel.

Behind the Scenes: Armed with 20 million users, Letterboxd has the foundation to make a real dent in the indie film space.

End Credits: Letterboxd will even explore hosting titles that don’t yet have distribution. Going viral on the platform could turn out to be a crucial avenue for some films to land a distributor… especially if they’re championed by Hollywood talent who have become major influencers on the site, like filmmaker Mike Flanagan (Midnight Mass, Doctor Sleep) and actress/writer Ayo Edebiri (Bottoms, The Bear).

Prediction: Expect one of the next indie breakouts to have been first championed by the Letterboxd crowd when it became available to rent on the service.

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Blue-chip brands and marketing agencies like Microsoft, Hinge, and Day One Agency are rolling out premium print publications to highlight unique stories or share novel insights on their respective industries.

Why It Hits: In an ironic twist, print presents an attractive opportunity to avoid the saturation of digital marketing and provide a product that feels a bit more special. In an era of nostalgia and limited-edition releases, print publications could be the streetwear drops of the corporate world.

Between the Pages: It’s time to make some space on your office shelf.

Last Looks: If there’s a North Star in the corporate world for what print can do, just look at Costco. Yes, the big box retailer is the king of the magazine, with its Costco Connection reaching more households than Better Homes & Gardens, The New Yorker, and The Atlantic… combined. Not too shabby.

Prediction: For employees, being featured in their company’s corporate magazine or book may soon become the ultimate form of recognition — because the most influential customers are the ones reading it.

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60.5% of you voted Yes in Friday’s poll: Would you say you’re into Christopher Nolan’s films?

“I saw Inception as a young kid in Lagos, unaware of Nolan’s star power. I remember leaving the cinema so confused about what I just watched and being in awe of it all. Since then, I have watched every film he’s made — extra props for The Dark Knight trilogy since I’m a DC buff!”

“Tenet was rough, but literally every other Christopher Nolan film has been top-shelf.”

“They seem to have become more and more self-indulgent and confusing and are almost always overly long and boring. He needs a good editor since he can’t seem to figure out how to self-edit.”

Let’s keep the conversation going. Join our Poll Of The Day newsletter, so your opinions can shine. Discover how your views line up with your peers’, check out cool insights, and have some fun. It’s data with personality.

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