Bust Out The Y2K Fits

PRESENTED BY RAD INTEL

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Fashion brands that were popular at the turn of the century — like True Religion and UGG — are pushing for renewed relevance as the nostalgia for the Y2K era spreads among Gen Z and Millennials.

Why It Hits: Historically, nostalgia cycles happen in 20-to-30-year timeframes… so the interest in “Y2K” (a catch-all term for the late 90s to early aughts) is right on schedule. Expect the surge in interest to revive some dormant brands, reshape marketing, and remind people about the joys of a pre-internet era.

Behind the Trend: Brands are leaning into “newstalgia” — “striking that sometimes elusive balance where older consumers feel acknowledged and younger ones see credibility and allure,” per Business of Fashion.

The (Old) Future: UGG global vice president of marketing Carole Diarra says that “all generations are interested in storytelling,” so the goal for the company is to show younger generations that “it has cred” when it comes to being an influential OG Y2K brand. In a social media world ruled by “authenticity” (or, at least, the appearance of authenticity), it’s that past cultural significance that may lead to present success.

While headlines are screaming market volatility and slowdowns, RAD Intel is sprinting ahead. RAD’s valuation has soared from $5 million to $85 million* in four years — a 1,600% gain — with another 20% bump in the past four months alone.

Brands like Hasbro, Skechers, Omnicom, and MGM use RAD to unlock ads that actually work. Not more content — intelligent content. With up to 3.5x stronger performance, RAD’s AI-driven platform is delivering results that shift the bottom line.

Early backers include Adobe Design Fund, Fidelity Ventures, and insiders from Amazon, Meta, YouTube, and Google.

RAD is still pre-IPO, and shares are just $0.55  but not for long… That price disappears after April 10th at 11:59pm PST. This isn’t a maybe — it’s a moment.

The next era of AI marketing is here. And RAD Intel is building it.

👉[Invest Now — Before It’s Gone]

Wealthy Americans are now looking to build or move into homes free from the technology that makes everything customizable but overly complicated.

The Big Picture: Home automation has grown into a $100 billion industry that’s poised to explode with the inclusion of AI. But with even tech execs telling their real estate agents to ditch the technology, homes are following a similar trend to cars — there’s nothing more satisfying than just flipping a switch.

Behind the Walls: The rich and famous are putting their homes in manual.

Closing Thoughts: So, what innovations are rich residents looking for? According to Compass real estate agent Matt Witek, buyers are now “seeking homes that offer self-sufficiency, resilience, and a retreat from tech-driven lifestyles.” Things like passive heating and cooling through unique architectural designs or homes that are off the grid entirely (which is giving us major The Curse vibes).

But, best of all, people just want a view of the sunset. Some things never go out of style.

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61.9% of you voted No in yesterday’s poll: Should extinct animals be brought back through science?

“The science should prioritize endangered species over animals that went extinct thousands of years ago. Saving species struggling to survive due to human activity is much different than bringing back those that went extinct because of natural selection. Has Jurassic Park taught us nothing?”

“Unless necessary to prevent the collapse of an ecosystem, file this under ‘just because you can, doesn’t mean you should.’”

“I would love to be able to see what they really look and act like, but not having a clue to what they may need is pure animal cruelty.”

Let’s keep the conversation going. Join our Poll Of The Day newsletter, so your opinions can shine. Discover how your views line up with your peers’, check out cool insights, and have some fun. It’s data with personality.

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📦 Your favorite clothing-haul influencers are ordering a lot of Shein and Temu products while prices are still a bargain.