The Future. CAA has struck a deal with Irvine, California-based AI firm Veritone to act as its technology partner for its “CAAVault” service — the Hollywood talent agency’s one-stop-shop solution for helping clients enter the age of AI. Don’t be surprised if some clients start to book a lot of work by exploiting the creative possibilities of CAAVault… forcing more agencies to build their own services to compete.
Generative goldmineCAA is putting the digitally-captured talents of clients under lock and key.
CAA has tapped AI firm Veritone to handle “ingesting, organizing, and storing the digital assets and all associated metadata” that the CAAVault captures.
Wait, what’s the CAAVault? It’s the in-house service created last year at the Hollywood agency that digitally scans clients and records their voices so that it can store their inherent IP.
The plan is to give clients full control over their “personal vault” to protect their likeness from AI manipulation or license it to specific projects as a new source of revenue.
Variety notes that CAA hopes to put the power of “consent, credit, and compensation related to AI usage” in the hands of talent — all major points of contention during the dual strikes in Hollywood last year.
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