Celebrities Vs. AI

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Happy hump day to all who celebrate. Do you think pineapple is delicious on pizza? Well, you better if you want to log into WordPress. Whaaat? It’s a long story, but it’s part of the ongoing legal battle between WordPress developer Automattic and WP Engine. Recently, Automattic had a little checkbox that asked users to verify they aren’t affiliated with WP Engine… but a California court put the kibosh on that. So, they switched the text to ask if you like pineapple pizza. Things will likely only get weirder from here.

CAA and YouTube announced a joint partnership that will give talent across Hollywood, sports, and the creator economy tools to manage their AI likeness and quickly take down unauthorized deepfakes.

The Big Picture: Public figures, celebrities, and creative talent have been playing Whac-A-Mole to remove deepfakes of themselves from social media while also dealing with a tech industry that’s played fast and loose with the rules — both legally and ethically — around copyright and likeness.  The YouTube/CAA deal shows that waiting for a legal framework to figure things out may be too little, too late for two industries that like to move fast.

Behind the Scenes: The partnership between the biggest talent agency and the biggest video platform in the world could set a strong precedent that protects human creativity.

The Future: Disruption from AI is coming to the entertainment industry whether they like it or not, partly because the cat’s already out of the bag in Hollywood, most likely resulting in efficiencies (and layoffs) across production, post-production, and VFX. CAA welcomes that.

What CAA doesn’t welcome is anything that hurts its bread and butter of top-talent earnings (and their commissions). That’s why CEO Bryan Lourd rightly went to the mat for client Scarlett Johansson. If AI can be managed as a net positive for clients — both in their creative and financial lives — that’s something CAA and all of Hollywood will gladly embrace.

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The United Nations is on the brink of passing one of two treaties that could reshape the world’s relationship with plastic, its global production, and, most importantly, the pollution it creates.

Why It Hits: It’s no shock at this point how terrible plastic is for our bodies and the environment. Yet, its malleability for use across a variety of industries at extremely cheap costs has kept it a staple for decades. If the UN passes a resolution that curbs the industry, the benefits could be felt across every aspect of life in the coming generation.

Behind the Bottles: In 2025, UN countries will vote on ratifying the legally binding Global Plastics Treaty.

It’ll go one of two ways:

Closing Thoughts: There’s a proven track record for a treaty like this making meaningful change. For example, the 1987 Montreal Protocol phased out the CFCs (the chemicals that created holes in the ozone) so fast that they were eradicated by 2000. The same could happen for plastic, especially if companies feel incentivized to make materials more biodegradable, compostable, or circular. In the words of The Six Million Dollar Man, “We have the technology.”

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88.3% of you voted No in yesterday’s poll: Are you a Snapchat user?

“I haven’t used Snapchat since 2016.”

“I thought Snap died during the plague.”

“Never used it. It’s for kids.”

“Social media is the people’s poison.”

“Just share with family.”

Let’s keep the conversation going. Join our Poll Of The Day newsletter, so your opinions can shine. Discover how your views line up with your peers’, check out cool insights, and have some fun. It’s data with personality.

💿 Beyoncé is now the most RIAA-certified female artist ever, with 103 titles that have at least hit Gold.

🧑‍⚖️ A federal judge has sided with Fubo in bringing Venu Sports — the streaming juggernaut in the works from Disney, Fox, and WBD — to trial.

🤠 Yellowstone’s finale hit a record-high 11.4 million viewers across Paramount Network and CMT. And that’s just the linear audience.

🚗 Honda and Nissan, two of the biggest automakers in Japan, may be speeding toward a merger.

🚘 Speaking of Japan, Waymo will soon be hitting the streets there in the company’s first international road test.

🤖 Ousted OpenAI cofounder Ilya Sutskever says that the era of AI development based on training data is over because the systems have already scraped the entire internet.

🎫 The FTC has ruled that ticket brokers, hotels, and airlines will now need to show full costs for tickets or reservations upfront.

🧥 Stone Island developed a new kind of leather.