Happy Tuesday, TFP. Here’s something to shake your sense of security: cybersecurity analysts and quantum researchers warn of a future when a quantum computer becomes powerful enough to crack all available forms of encryption — a day known as “Q-Day.” At that point, all available forms of cybersecurity will be useless. So, go ahead and keep your password as your cat’s name followed by your birthday… apparently, it’ll be just as strong as anything else.

DAILY TOP TRENDS

The Robot Maids Are Coming

Courtesy of 1X Technologies

Norwegian robotics startup 1X announced that it’ll start testing its humanoid robot in private homes by the end of the year.

The Big Picture: Robots tidying up around the house — a test at Nvidia GTC showed 1X’s robot vacuuming and watering plants — have been a societal dream since The Jetsons. Whoever can figure out how to make that a reality (a complicated technical feat) could become the next Apple — a company with near-total dominance of a ubiquitous device.

Behind the Test: Are you willing to be the first to open up your home to a robot helper?

  • 1X plans to place their new NEO Gamma humanoid robot in “a few hundred to a few thousand” homes by the end of 2025 and is inviting “early adopters” to join the test, says CEO Bernt Børnich.

  • The NEO Gamma isn’t fully autonomous yet, so the robots in each home will be remotely piloted by teleoperators who will have access to the robots’ cameras and sensors.

  • The tests will generate a dataset that 1X can feed into its AI system, enabling the robots to operate autonomously and follow proper parameters for how to act in people’s homes.

The Future: Having a heavy, human-piloted robot walking around homes (which often have unique floorplans and unpredictable hazards like messes and kids) presents distinct privacy and safety issues, which is why 1X is one of the few companies focusing on that market. Figure is also set to home tests, but it’s more focused on industrial use cases. And Elon Musk claims that Tesla will have “legions” of Optimus robots ready this year. It’s now a race to see who can fold your laundry the best, quickest, and without literally stepping on your toes.

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Netflix Still Wants To Be The “Netflix Of Gaming”

Reboot the division // Illustration by Kate Walker

Netflix is revamping its gaming plans to focus on titles that can be played on the TV and bring the whole family together.

The Big Picture: Netflix won the streaming wars for film and TV (a $100 billion market) but is looking to gaming (a $180 billion market) as its next growth engine. The company has already poured billions into gaming, acquiring several development studios and offering 140 titles. But a strategic shift could position its gaming division as the same kind of industry disruptor that Netflix itself became in Hollywood.

Between the Levels: “We’re not yet the Netflix of games… but that’s exactly where we’re headed,” said Netflix president of games Alain Tascan at the Game Developers Conference.

Here’s how the streamer is trying to make that happen:

  • It will focus on making games that can be played on the Netflix TV app (where 70% of viewership is), using a player’s smartphone as the controller.

  • It wants to make casual party games that can “replace family game night,” according to Forbes — so more titles similar to Mario Party or Among Us.

  • It also wants to develop more titles geared toward younger kids and more interactive titles that leverage the studio’s IP (its Squid Game game is the division’s most successful so far).

Final Boss: Currently, Netflix games have a cumulative 192 million total downloads and 1.1 million daily active users… which shows there’s a lot of room for growth. Last summer, Netflix brought on Tascan — formerly an executive at Epic Games, where he worked on Fortnite — to steer the company away from developing mobile games and costly, time-intensive AAA titles like Call of Duty and Grand Theft Auto. Instead, Netflix has started licensing those kinds of titles (a precursor for one day making those titles itself).

In the meantime, as long as the games lead subscribers to watch more films and shows on the service, Netflix may count them as a worthy investment.

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  • Read: Marketing Brew dives into how Fox Searchlight’s marketing of 2004’s Napoleon Dynamite changed indie film marketing into a guerrilla operation.

  • Watch: As the company files for bankruptcy, WSJ charts the downfall of the once $6B 23andMe.

  • Explore: Tubi released its annual audience-insights report, “The Stream 2025,” which breaks down trends in the streaming industry.

Would you trust a robot to clean your home and do basic chores safely?

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77.8% of you voted No in yesterday’s poll: Have you ever discovered a new brand or store while looking for a place to grab coffee?

“No, because I’m not aware of my surroundings until the caffeine hits.”

“Many coffee shops sell mugs, tees, and other sundries, but I wouldn’t go out of my way to order coffee inside a retail store.”

“Aimé Leon Dore in NYC. There’s always a line on the sidewalk for their coffee shop, and their apparel store is right next door.”

Let’s keep the conversation going. Join our Poll Of The Day newsletter, so your opinions can shine. Discover how your views line up with your peers’, check out cool insights, and have some fun. It’s data with personality.

QUICK HITS

→ Entertainment / Media

👀 Endeavor is officially going private with Silver Lake… and changing its name to WME Group.

💿 Playboi Carti’s MUSIC debuted at #1 on the Billboard 200… and scored the most streams of any album since Taylor Swift’s The Tortured Poets Department.

🎤 Kendrick Lamar could play a role in the 2028 Los Angeles Olympics.

→ Technology

⌚ Apple may add cameras and visual-intelligence tools to its Watch to make it an AI wearable.

💰 Rogo AI, a Wall Street-focused AI firm, is raising $40 million in a round led by Thrive Capital.

🧈 Foodtech startup Savor made butter out of recycled methane and CO2. Wild.

→ Fashion / E-commerce

🤖 Meta is testing AI-generated comments on Instagram… potentially so you don’t have to come up with another way to say “congrats” or “amazing.”

📱 BuzzFeed looks to be spending up to $10 billion to build its social platform BFIsland.

🏌️ Good Good Golf, the lifestyle/media brand by the YouTube channel Good Good, raised $45 million in a round led by Creator Sports Capital.

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Big Moves in Housing: BOXABL Secures Nasdaq Ticker Symbol “BXBL”

BOXABL is a home construction company bringing assembly line automation to the home industry. With their patented technology and 53 patent filings, BOXABL believes they have the potential to disrupt a massive and outdated trillion-dollar building construction market. And they just reserved the ticker symbol BXBL on Nasdaq.*

Most houses take seven months to complete. BOXABL can roll one off the assembly line every four hours, fully equipped with electrical, HVAC, and plumbing. The company is now raising funds, and shares are open to the public… but not for much longer on StartEngine.

Shares are currently available at $0.80 each, with a minimum investment of $1,000. Join over 40,000 investors helping BOXABL tackle the housing crisis with game-changing speed and efficiency today.

Don’t wait — March 29th is the last day to invest in BOXABL on StartEngine.

*This is a paid advertisement for BOXABL’s Regulation A offering. Please read the offering circular here.

**This is a message from BOXABL. Reserving a Nasdaq ticker does not guarantee a future listing on Nasdaq or indicate that BOXABL meets any of Nasdaq's listing criteria to do so.

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Today’s email was written by David Vendrell.
Edited by Nick Comney. Copy edited by Kait Cunniff.
Published by Darline Salazar.

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