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Brace yourselves for Tuesday, TFP. We’re still on LA fire watch over here, and those Santa Ana winds are supposed to pick up today through tomorrow… which means more dangerous fire conditions. Like every Angeleno, we can’t wait for the worst of this to be behind us.
DAILY TOP TRENDS
YouTube – Presence
X
(Twitter)– Bon JoviGoogle – Neil Gaiman
Reddit – Ben Stiller
TikTok – “VIBEZ”
Spotify – “Hooked”
One In Five Jobs Are Likely Fake
Ghost jobs — positions employers have no intention of filling — are plaguing employment platforms and making job searches even harder.
Why It Hurts: Despite job openings increasing per the Department of Labor, job seekers in several white-collar industries are sharing a different story — one where job searches stretch for months, prospective employers simply stop responding, and employment prospects are filled with disillusionment.
Behind the Openings: Getting ghosted by potential employers is breaking a lot of hearts, according to an analysis from hiring platform Greenhouse.
The firm found that between 18% and 22% of job postings last year never got filled.
70% of companies using Greenhouse, which includes thousands of top companies, posted at least one ghost job.
15% of companies didn’t fill half of the job openings they posted.
The worst offenders worked in industries like construction, the arts, food and beverage, and legal.
Closing Thoughts: Why do companies post ghost jobs? There are several reasons: they want to project they’re growing; they’re hoping the perfect candidate appears; they’re complying with federal law to post jobs even when they’ve pinpointed internal candidates; or they just forget to take them down after they’re filled. Whatever the reason, it’s a disaster for job seekers.
Platforms like LinkedIn, Indeed, and, yes, Greenhouse are now rolling out verification tools to weed out ghost jobs. But in today’s vast digital job market, there may be nothing that cuts through the noise more than a personal connection — that could have a profound effect on remote work.
Together with Mood
This Cannabis Startup Pioneered “Rapid Onset” Gummies
Most people prefer to smoke cannabis, but that isn’t an option if you’re at work or in public.
That’s why we were so excited when we found out about Mood’s Rapid Onset THC Gummies. They take effect in as little as five minutes without any coughing, lingering smells, or the need for a lighter.
Nobody will ever know you’re enjoying some THC.
We recommend you try them out, because they offer a 100% money-back guarantee. And for a limited time, you can receive 20% off with the code FIRST20.
Mastodon CEO Hands Platform Over To Nonprofit
A decentralized movement is happening on the outskirts of social media: Mastodon’s CEO is transferring ownership of the social platform to a new nonprofit, and a new initiative aims to protect the infrastructure that Bluesky is built on from the whims of billionaire owners.
The Big Picture: Amid X’s transformation under Elon Musk and existential changes happening at Meta (again), digital activists are working to designate emerging social platforms as “digital infrastructure” that won’t allow sudden political winds to change the direction of their mission: to be open and safe platforms for online expression.
Behind the Algorithm: Decentralized social media is trying to give power to the people in a decidedly different way than X and Meta.
Mastodon CEO Eugen Rochko is transferring ownership of the platform to a new nonprofit based in Europe. The founder will take a new role in overseeing product strategy. Nothing is expected to change about the platform with the transfer.
An initiative called Free Our Feeds — supported by Wikipedia founder Jimmy Wales, Mozilla Foundation president Mark Surman, actor Mark Ruffalo, and others — is raising money to launch a public-interest foundation to protect the AT Protocol.
That would allow the underlying protocol to remain free from investor/owner pressure to change, even if the individual platforms do.
The Future: While no platforms on either the AT Protocol (Bluesky) or the ActivityPub protocol (Mastodon) are anywhere near as popular as Facebook, Instagram, or X, they are growing. In particular, Bluesky has been surging in users making an exodus from X, and it’s supportive of the Free Our Feeds movement. That could be the beginning of a vibe shift. And with TikTok potentially going away this week, it leaves a vacuum for a new type of social media to get some daylight.
Together with BetterSleep
The Sleep App That Forbes Rated 5 Stars 😱
The app Forbes said helps "users achieve high-quality sleep by creating and maintaining effective sleep routines” is back with new sounds and features!
Now featuring over 300 unique sounds to fall asleep to, a personalized sleep tracker and more. It’s no wonder over 65 million people have downloaded this app for better sleep.
Try it tonight 👇
DEEP DIVES
Watch: WSJ has FTC chair Lina Khan’s exit interview, where she hopes that the commission doesn’t let off the antitrust gas.
Read: In another exit interview, The Verge chats with Department Secretary Pete Buttigieg about what’s left on the road ahead toward more sustainable transportation and infrastructure.
Explore: Ever wonder how and why TV intros got so elaborate? NYT did the digging for us.
83.1% of you voted No in yesterday’s poll: Will a TikTok ban impact you or your business?
“I avoid TikTok completely. The only time I’ve ever viewed a TikTok video is when I’ve clicked on a link in one of my daily information digests (like TFP) and the item happens to be on TikTok.”
“I’ve tried to avoid it as much as possible, because I don’t stop watching once I start!”
“Not to be dramatic, but I can’t imagine my life without TikTok right now. I use it every day for entertainment and to learn recipes, travel tips, home improvement, etc. I’ll miss it and my saved videos for sure.”
“In the beauty industry, TikTok trends, hacks, inside information, and popular influencers are vital to our business. They spread info and create an ongoing interest in the community.”
“Yes, it will improve because of the needless distraction removal.”
Let’s keep the conversation going. Join our Poll Of The Day newsletter, so your opinions can shine. Discover how your views line up with your peers’, check out cool insights, and have some fun. It’s data with personality.
QUICK HITS
→ Entertainment / Media
🏆 The Recording Academy says the Grammys will still happen on February 2nd but will now include a fundraiser to assist with wildfire-relief efforts.
🤡 NBC launched an immersive SNL experience at Rockefeller Center that will give people a sense of what the whirlwind production for an episode is like.
🎤 Bad Bunny is doing a residency in Puerto Rico for his new album… and the first nine shows are exclusive to residents of the island.
→ Technology
🤖 OpenAI is courting White House favor with the launch of the “AI in America” roadmap.
🦾 The Commerce Department rolled out a new export control to keep AI technology out of the hands of US adversaries, especially China.
😵💫 How bad was Sonos’ new app? It fired its CEO because of it.
→ Fashion / E-commerce
🤑 Goldman Sachs wants a piece of the coming private-equity boom with the creation of Capital Solutions Group.
🛒 Walmart is rebranding for the first time in 20 years to become a more digital-focused retailer.
👚 Amazon is sunsetting its “Prime Try Before You Buy” service at the end of the month.
Let us know how we are doing...
PARTNERSHIPS | COMMUNITY | PODCAST | FRIENDS
Today’s email was written by David Vendrell.
Edited by Nick Comney. Copy edited by Kait Cunniff.
Published by Darline Salazar.