Crack A Cold Kelce

PRESENTED BY XAVIER AI

Happy Friday, Future Party. Yesterday, legendary Italian designer Giorgio Armani passed away at 91. For decades atop his namesake brand (which he was still leading as of yesterday), Armani revolutionized the suit for both men and women, transforming it into the ultimate power uniform across Hollywood, Madison Avenue, and runways worldwide. The fashion world has lost a giant.

Garage Beer, the beer brand backed and fronted by NFL stars Travis and Jason Kelce, has scored a $200 million valuation in its first funding round.

The Big Gulp: Beer has been losing its market buzz in recent years as Gen Z and millennials focus more on health and wellness. And when they do drink, they’re reaching instead for trendier options like canned cocktails and hard seltzers. Brands that can bubble to the top of mind with these consumers are becoming a hot commodity.

Behind The Cans: The Kelce brothers have the Midas touch.

Last Sip: Garage Beer has three things going for it that have made the brand a formidable player: 1) the Kelce brothers, who are hands-on with every aspect of the business, 2) strong social media engagement, including a commitment to respond to every message), and 3) its flagship light beer, which aligns perfectly with current beverage trends (Michelob Ultra is a bestseller right now). It’s a similar playbook to Tom Holland’s non-alcoholic Beero, which targets the growing sober and sober-curious market. 

Next Round: While IPAs were the top beer trend of the 2010s, expect breweries and brands to now double down on crafting the tastiest versions of the lightest beers possible in an effort to juice demand.

99.9% of businesses can’t afford McKinsey.

So, Xavier AI has launched the first AI strategy consultant capable of building McKinsey-level strategic decks, business plans, pitch decks, go-to-market strategies, proposals, and more — all in under a minute and at a fraction of the cost. 

Just type what you need, and boom, it’s done!

Xavier AI’s outputs are indistinguishable from those of top consulting firms:

And the price? Just $19/month — saving you and your business up to $500K in consulting fees.

‼️ Plus: TFP readers get an exclusive 40% off Pro plans in the first month with the code FUTUREPARTY

Try Xavier AI Now

GM has filed a patent for new technology that can determine when someone is no longer fit to drive.

Why It Hits: America’s car-centric culture makes it difficult to take away the keys when it’s time for someone to stop being behind the wheel. A tech that acts as a starting point for that conversation could make the choice a lot less painful for people.

Behind The Wheel: Unfortunately, no one is meant to be driving for their entire lives… so GM wants to introduce a “driver retirement score.”

The Future: While GM’s tech is still in the patent phase (meaning it’s a long way from being commercialized), there are plenty of potential use cases for the system beyond scoring the elderly — from pinpointing consistently reckless or inebriated drivers after repeat offenses, to giving everyday drivers reports on how to improve behind the wheel, to even keeping parents informed on the driving habits of newly-licensed teens.

Of course, a tech like this raises several privacy and freedom concerns and would likely require an opt-in component. The last time in-car sensors were used to track driving habits, the insurance industry leveraged them — and drivers were really not happy about it.

Prediction: If the tech is ever implemented across car companies, expect rideshare services to launch aggressive marketing campaigns geared toward seniors who’ve just lost their ability to drive.

News headlines tell you what’s happened in the world... but not why it matters to you.

Wall Street analysts share expert investing techniques… but in DCFs and P/E ratios instead of plain English.

That’s why over a million modern investors subscribe to Finimize. 

Written by analysts from world-leading institutions, this finance newsletter breaks down what’s happening in the markets — and, crucially, how it could impact your portfolio — all in a quick three-minute daily read.

Sign up for free today.

57.9% of you voted No in yesterday's poll: Have you traveled abroad in 2025?

“Can’t afford to, but I’d love to get away from America for a second.”

“With a 2- and 4-year-old, traveling abroad isn’t in the cards. Instead, we spend time at our family cottage on Lake Huron in Michigan, taking two two-week vacations each summer.”

“I traveled to Italy to meet my long-lost relatives and see the village where my great-grandfather was born.”

“My husband and I went to Amsterdam for almost two weeks to tour schools, daycares, neighborhoods, and meet with lawyers and other connections as we finalize plans to relocate there!”

Let’s keep the conversation going. Join our Poll Of The Day newsletter, so your opinions can shine. Discover how your views line up with your peers’, check out cool insights, and have some fun. It’s data with personality.

📋 OpenAI is launching a job board for open AI roles across industries and government agencies — and it’s AI-powered, of course.

🦾 Boston Dynamics has developed a single AI model that allows its humanoid Atlas robot to both walk and grasp things.

📱 Apple is developing its own AI-powered search engine for Siri.

🎲 Polymarket, the largest prediction market in the world, is relaunching in the US after a three-year ban.

📉 NeueHouse, the private-members club that catered to Hollywood’s creative class, is shutting down today and filing for bankruptcy.

👀 Elon Musk’s X Money has failed to launch because of regulator concerns in New York.

✅ LinkedIn is now requiring user-verification for anyone in a job-recruitment role.

🖊️ Threads is finally allowing users to post long-from writing and link out to external media like newsletters and podcasts.

🥊 Corporate jobs have always been cutthroat — but Mark Zuckerberg encouraging execs to face off in MMA fights at retreats takes it to the next level.