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Creator Camp Launches An Ad Agency
Fullproof pitch? // Illustration by Kate Walker
Creator Camp, the internet-native incubator focused on helping digital creators make premium film and TV, is launching an in-house ad agency.
The Big Picture: With Hollywood contracting, Creator Camp recognizes the need for a sustainable revenue stream to scale — and for more opportunities for the talent it supports to create content with higher production value. An ad agency is a natural solution.
Behind The Curtain: Creator Camp is sending an invite to brands, according to Tubefilter.
Creator Camp has already produced several brand campaigns for companies like Anthropic and Spotify, so launching an in-house agency allows it to grow that business and centralize operations.
It also gives Creator Camp more flexibility to experiment with marketing campaigns, like the one it ran for the Swiss tourism board in 2024, which enlisted 80 creators to make short films in the Alps.
It also enables digital creators to get in their “reps of working with their first crew” before graduating to indie films or series, per co-founder Max Reisinger.
Last Post: With top influencers now A-list celebrities and seemingly everything ad-supported, it’s no surprise that nearly every creator-focused startup is moving into advertising. Viral Nation dominates from a social-media-first perspective, Alex Cooper is bringing a singular female lens with The Unwell Creative Agency, and Night is entering the space alongside some of the most popular creators in the world. In other words, advertising execs are starting to look more like MrBeast than Don Draper.
The Future: Young people are pretty adept at tuning out advertising these days (unless it’s for the Super Bowl), but creator-focused agencies like Creator Camp may actually make audiences seek it out.
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Today’s email was written by David Vendrell.
Edited by Nick Comney. Polled and Copy-edited by Kait Cunniff.
Published by Darline Salazar.