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Happy Wednesday, Future Party. SXSW is tomorrow, which means we’ll be on the ground floor in Austin, Texas. We’re going to be co-hosting two awesome events on Saturday. First up is “From Prompt Till Post,” an intimate workshop where filmmakers, creators, and storytellers can get some hands-on experience on how to integrate Luma’s AI into their workflows. And then we got the 30th anniversary celebration of Robert Rodriguez’s classic vampire thriller, From Dusk Till Dawn. RSVP at the links — we hope to see you there!
DAILY TOP TRENDS
YouTube – Man on Fire
X
(Twitter)– Paranormal ActivityGoogle – Project Hail Mary
Reddit – YouTube
Letterboxd – Hamnet
Spotify – “Spooky Action”
Meta Wants AI Agents To Poke Each Other Now
Meta has acquired Moltbook — the chatbot-only social network.
The Big Picture: Mark Zuckerberg is all-in on the idea of AI agents driving engagement autonomously. He’s already hired Peter Steinberger, the founder of OpenClaw (the AI-agent developer that powered Moltbook and allows people to use platforms like WhatsApp to talk to chatbots). It looks like Zuck may be preparing for a post-human social media ecosystem.
Behind The Bots: With the Moltbook acquisition, founders Matt Schlicht and Ben Parr will be getting some new business cards.
They’ll join Meta’s Superintelligence Labs (MSL) that is run by Scale AI CEO Alexandr Wang when the deal closes next week for an undisclosed amount.
Meta said Moltbook users will be able to still use Moltbook for now… but that’s expected to only be for a limited time.
The tech giant said that "the Moltbook team joining MSL opens up new ways for AI agents to work for people and businesses.”
Final Post: Meta’s plan for Moltbook (or its technology, at least) mirrors how Schlicht built the platform — he relied heavily on his own AI assistant, Clawd Clawderberg, to vibe code it. Vishal Shah, Meta’s VP of AI products, said that “the Moltbook team has given agents a way to verify their identity and connect with one another on their human's behalf [and] unlocked new ways for agents to interact, share content, and coordinate complex tasks."
In other words, people will be able to do a lot more on Facebook, Instagram, and WhatsApp without having to spend more time on it. It’s an engagement-dream come true.
The Future: Expect Moltbook to first be integrated across the Meta AI app so chatbots can start sharing their own AI slop.
Together with Hubspot
The Future of AI in Marketing. Your Shortcut to Smarter, Faster Marketing.
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Learn how HubSpot's engineering team achieved 15-20% productivity gains with AI
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Discover 7 ways to enhance your marketing strategy with AI.
Whalar Group Plans TV Guide Of Creators
Whalar Group, a digital creator talent agency and media firm, has launched Lighthouse Studios to build a “network TV-like weekly schedule of creator-led series,” according to Variety.
Why It Hits: If you’re getting whiffs of the failed YouTube-focused multi-channel networks of 15 years ago, you’re not wrong. But times have changed and digital creators are scaling their businesses, which could make the format successful in the new decade.
Behind The Scenes: Lighthouse Studios will become Whalar’s entertainment-production arm, and will be run by CAA and Bron veteran Akshay Mehta.
Mehta’s plan is to “assemble a slate of recurring series that drop new episodes around the same time each week.”
The company will focus on debuting the content on YouTube, but also expand to short-form content across platforms like TikTok, Instagram, and Snapchat.
Episodes would range anywhere from five minutes to one hour (so everything from microdramas to traditional drama shows) across a variety of formats and genres.
TV-like appointment viewing is designed to cut through the noise and ease discoverability.
Last Upload: To start, Lighthouse will produce “two episodes of new content a day, seven days a week for 48 weeks of the year across a fairly recognizable programming grid.” Lighthouse’s first partnership is with digital media venture Lyrical Lemonade, which is run by Cole Bennett, a music video director who has worked with Eminem and Lil Yachty. He’ll be the creative showrunner for all the content coming out of the company. Mehta says more deals like Lyrical Lemonade’s are in the works.
The hope is to bundle all of this content to sell across digital ad networks. The new TV sounds a lot like the old TV.
Next Episode: With Markiplier proving how big an audience there is for YouTubers to move into premium scripted content, it’s possible that top creators will be open to it.
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DEEP DIVES
Read: NYT profiles actress Michelle Pfeiffer as she takes on the lead role of Taylor Sheridan’s new show, The Madison.
Listen: The Director’s Cut hosts a conversation between Gore Verbinski and Sacha Gervasi about Verbinski’s new movie, Good Luck, Have Fun, Don’t Die.
Explore: Hypebeast chats how the new status-economy flexes are way more than clothes now. Olive oil? Check. Potato chips? Double check.
Would you let an AI agent manage your social media for you?
70.67% of you voted Never in yesterday's poll: How often do you use DoorDash?
"If I want to order takeout, I just go and get it."
"It isn't really different from Grubhub or Uber Eats. In the end it's just a delivery service. The cheapest one wins."
"Love supporting local people and businesses when I don't want to cook or drive somewhere."
Let's keep the conversation going. Join Poll Of The Day, so your opinions can shine. Discover how your views line up with your peers', check out cool insights, and have some fun. It's data with personality.
QUICK HITS
→ Technology
🤖 Yann LeCun, the former chief AI scientist at Meta, has raised a billion dollars for his “world model” startup, Advanced Machine Intelligence (AMI).
🛩️ The US government is giving eVTOLs the green light with a new pilot program that will test various airtaxis across the country.
💻 Silicon Valley is exploring giving employees more compute for their AI as a new form of compensation.
→ Creator Economy
📺 YouTube is now the largest media company in the world, according to financial-research firm MoffettNathanson.
👀 Speaking of YouTube, it's now giving its deepfake-detection tech to politicians and journalists.
‼️ And speaking of deepfakes, Meta’s own Oversight Board says the company isn’t doing enough to combat them.
→ Fashion / E-commerce
🪙 Nasdaq is partnering with Kraken to offer investors equities in the form of crypto tokens.
💰 Bill Ackman’s Pershing Square Capital Management filed to go public in hopes of raising $5 to $10 billion.
🛒 Amazon was successful in kicking Perplexity’s AI shopping bots off its ecommerce platform.
Let us know how we are doing...
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Today’s email was written by David Vendrell.
Edited, polled, and copy edited by Melody Song.
Published by Darline Salazar.




