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Deep Voodoo Conjures Creativity With AI
Courtesy of Deep Voodoo
Deep Voodoo, the AI firm founded by South Park creators Trey Parker and Matt Stone, is positioning itself as Hollywood’s go-to ethical vendor for deepfakes, de-aging, and next-gen performance capture.
The Big Picture: Hollywood is grappling with the inevitable reality that AI will disrupt how movies and shows are made, and is searching for creator-friendly approaches to the technology. Instead of outsourcing to pure tech firms, many are backing artist-led ventures — including Parker and Stone’s Deep Voodoo, Ben Affleck’s InterPositive, and Natasha Lyonne’s Asteria.
Behind The Scenes: Deep Voodoo is aiming to upgrade movie magic, per THR.
The company has already become a go-to AI VFX house, transforming Seth MacFarlane into Bill Clinton in Peacock’s Ted and de-aging Ben Affleck, Matt LeBlanc, and others for a Super Bowl Dunkin’ spot.
Part of the reason is that Deep Voodoo is committed to using only authorized datasets from clients, licensed material, or fair-use content — ensuring its outputs can be used freely across all forms of entertainment.
The company also captures thousands of video images and voice recordings of clients, combining those assets with provided data to create a “bespoke model” for each production it works on.
It’s also building capabilities for “performance transfer,” allowing an actor to perform on a soundstage in regular clothes and be seamlessly inserted into on-location footage (“a kind of three-dimensional ADR”).
Final Render: Deep Voodoo was born out of necessity rather than some grand vision. Ever irreverent, Parker and Stone wanted to create a satire of President Trump during his first term using deepfake tech — but couldn’t find a VFX house that could pull it off. So, they recruited some “AI whizkids” from around the world and built the company themselves. Years (and tens of millions in funding) later, Deep Voodoo is as much a focus for Parker and Stone as their day job: making more episodes of South Park.
Next Production: It’s possible that Parker and Stone’s secretive Paramount comedy starring Kendrick Lamar could be the biggest showcase of the tech — and a turning point for AI as a creative tool in Hollywood.
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Today’s email was written by David Vendrell.
Edited by Nick Comney. Polled and Copy-edited by Kait Cunniff.
Published by Darline Salazar.