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Disney Strikes A Major Deal With Dude Perfect
Courtesy of Disney
Disney announced that it has struck a wide-ranging partnership with sports-focused creator group Dude Perfect.
Why It Hits: Disney has been making major strides in the creator economy recently, inking deals with Dhar Mann and Like Nastya. It even struck a partnership with TikTok. But the Dude Perfect deal reveals that the Mouse House has creator ambitions beyond content — it wants to bring a digital-first perspective to its entire flywheel.
Behind The Scenes: Disney wants some Dude Perfect magic.
The deal is being called a “company-wide creative partnership” spanning film and TV, digital content, sports, consumer products, and experiences.
It will also bring a library of Dude Perfect content to Disney+, along with original content “inspired by Disney events.”
Disney mentioned that tentpole content opportunities include Super Bowl LXI, the 50th anniversary of Star Wars, and Marvel Studios’ Avengers: Doomsday.
Last Shot: Dude Perfect has been making good on its big ambitions since its founding in 2009. The company now operates an 80,000-square-foot studio in Texas and has made its content (and brand deals) bigger and bigger every year. The company also raised $100 million from Highmount Capital in 2024 to fuel its expansion, especially into products and experiences, per THR. Partnering with Disney, which has a pretty high bar for the talent it puts on this high of a pedestal, feels like the culmination of all those efforts.
Now, please show us Mickey doing trick shots.
Prediction: Dude Perfect could give Disney a major edge in the stunt economy, allowing the Mouse House to both go viral on social media and bring people together IRL.
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Today’s email was written by David Vendrell.
Edited, polled, and copy-edited by Kait Cunniff.
Published by Darline Salazar.