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Docusign Changes Signatures For Gen Z
Courtesy of Docusign
Document-signing platform Docusign is making its first major update in 20 years — adding new typefaces to modernize that good ole John Hancock.
Why It Hits: While DocuSign adding new signature options may not seem headline-worthy, the fresh typefaces are missing something intrinsic to an official scribble — cursive writing. According to a company study, only 51% of Gen Zers sign their names in cursive, compared to 80% of boomers. That’s a vibe shift.
Behind The Signatures: Gen Z rarely writes by hand anymore, so it’s no surprise cursive has lost its cultural grip.
Now, DocuSign is evolving with the generation.
The company tapped New York-based calligrapher Lynne Yun and Minneapolis-based type designer Libbie Bischoff to create six new signature styles.
The lineup includes “The Letter Writer,” “The Vintage Enthusiast,” and “The Overachiever.”
Each blends modern design cues — like clean lines and bold strokes — while taking inspiration from historical calligraphy like early 20th-century ads and Renaissance-era penmanship.
Final Stroke: These new typefaces reflect a broader shift in digital culture — signatures as personal branding. Instead of scribbling an awkward mouse-drawn signature, users can now choose a typeface that expresses personality.
It’s a small but significant impact on digital life, considering the platform has processed over a billion signatures in the past two decades, according to Fast Company.
Projection: If cursive signatures — especially the bad ones — lose their place in society, it’s possible that fraud could become an unfortunate byproduct.
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Today’s email was written by David Vendrell.
Edited by Nick Comney. Polled and Copy-edited by Kait Cunniff.
Published by Darline Salazar.