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Doodles Plots A Feature Film
Doodles, an entertainment franchise that has evolved from NFTs to a larger storytelling platform, is launching Doodles AI — a system trained entirely on its proprietary artwork.
Why It Hits: When it comes to AI, the proof is in the pudding… or the ethics is in the training data. Most AI-powered entertainment firms are built on top of larger systems like OpenAI or Gemini… or have even built their own models that scrape the internet. By making something that exists entirely within its own copyright, Doodles represents a way forward that respects artists.
Between The Code: Doodling is getting an upgrade.
The Doodles AI platform is built on a custom model called Prism 1.0 that “generates studio-grade imagery without using any third-party training data.”
Instead, Doodles trained the system on its original character library, illustrations, and color palettes from dozens of artists.
The hope is to produce its first feature-length animated film via its own animation studio, Golden Wolf.
The company then plans on expanding into AR, gaming, and other worldbuilding formats.
Final Render: Making a movie isn’t entirely new ground for Doodles — it released the Pharrell Williams-exec produced animated special Dullsville and the Doodleverse at the 2024 Toronto International Film Festival. Still, a feature-length project is a major step up that requires a lot more manpower… or computer power.
That’s something that Doodles CEO Scott Martin (aka Burnt Toast), who told Variety: “We realized we were hitting a ceiling on how much we could produce manually, so we needed a way to scale creative output without losing the essence of the art style.”
The Future: By showing that it’s possible to build small, proprietary models that respect copyright, it’s possible that every entertainment IP brand will explore creating its own to keep its fans constantly creating… and constantly engaged.
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Today’s email was written by David Vendrell.
Edited by Nick Comney. Polled by Kait Cunniff.
Published by Darline Salazar.