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Doomscrollr Ditches The Algorithm
Courtesy of Doomscrollr
A new platform called “Doomscrollr” is cutting out the middleman of the creator economy — algorithms — in an attempt to provide a one-stop shop for every piece of content from a creator.
Why It Hits: Algorithms rule modern online life — so much so that the years-long saga to separate TikTok’s US operations from ByteDance hinged on what to do with its addictive code. But algorithms are also what frustrates creators who suddenly see their engagement nosedive for no apparent reason and fans who somehow keep missing the newest content from their favorite influencers. Doomscrollr ditches those headaches… but can it match the virality?
Behind The Code: Doomscrollr, in a way, is bringing the internet back to the basics.
Creators on Doomscrollr set up a personalized homepage that can host all of their social media posts, digital storefronts, Substack essays, and whatever else they create.
All of these updates are combined into a single, chronological feed that followers can interact with.
There’s no advertising — the most basic version is free, with creators able to pay for upgrades as they grow on the platform.
Paid tiers also come with the promise that the company will “actively help creators grow and retain their audiences,” which could certainly entice people if it works.
Last Update: Husband-and-wife founders Adam Ayers (former CTO of Yeezy) and Victoria de la Fuente (founder of fashion brand Zillion Trillion) have already raised an undisclosed amount of funding (WeTransfer Founder Nalden has put up cash) since launching late last year. They’ve onboarded several creators (fashion designer Christopher John Rogers has built a community of 150,000) and brands (Nvidia — the biggest company in the world — is using the free version, for some reason).
Maybe we haven’t reached peak social media — we’ve just reached peak algorithm. At least, that’s what Doomscrollr is betting on.
The Future: Ayers and de la Fuente told Tubefilter that they’re working on “viral mechanics” to supercharge growth on the platform. If they pull it off, going viral could soon have two very different meanings.
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Today’s email was written by David Vendrell.
Edited, Polled, and Copy-edited by Kait Cunniff.
Published by Darline Salazar.