Emotional Vacation

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Happy Friday, Future Party. Here’s a fun Valentine’s Day factoid for you: according to the US Customs and Border Protection, 940 million stems of cut flowers come into Miami International Airport in the run-up to the holiday. That number represents 90% of the fresh-cut flowers being sold all over the US. So, when you’re giving a flower to your loved one today, just know it probably partied in Miami for a bit before hanging out on your dining room table.

Luxury travel company Black Tomato is launching an AI-powered itinerary planner called the “Feelings Engine,” which offers ideas based on how travelers would like to feel at the end of their vacation — excited, relaxed, and everything in between.

Why It Vibes: Black Tomato and many other travel agencies have discovered that people today are more concerned with going on vacation to capture a certain feeling rather than simply checking hotspots off a bucket list. If Feelings Engine can inspire travelers to visit places off the beaten path, it could help spread tourism dollars more equitably… and ease the congestion at the most popular destinations.

Behind the Itineraries: Feelings Engine has one overarching question about your travel plans: “How do you want to feel?”

The Future: Black Tomato co-founder Tom Marchant says the Feelings Engine is a “return to the company’s roots” since it was originally founded in 2005 to connect travelers with destinations that matched up with their “emotional desires.” That makes even more sense 20 years later when a Virtuoso/YouGov survey found that 65% of American travelers were explicitly looking to experience “joy or happiness” by vacationing. Jack Ezon of travel consultancy Embark Beyond says that this is especially true of young people — many of whom have been on several international trips with their parents growing up and are now returning to specific places to soak up more of “the vibe, the ambiance, the shopping, the scene.”

It really is about the journey, not the destination.

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Netflix has officially released one of its most ambitious projects yet — an upscale restaurant on the Las Vegas strip called “Netflix Bites” that puts popular movie and TV IP onto your dinner plate.

The Big Picture: Netflix hopes that Netflix Bites (which it had road-tested as pop-ups in recent years) can combine two popular trends — themed dining experiences and cultural franchises — to become a new destination for Vegas visitors. If successful, it could launch a food franchise literally built on favorite franchises… and bring Netflix a little closer to becoming The Walt Disney Company of the streaming world.

Behind the Scenes: If you’ve ever watched Stranger Things and thought, “I’d like a slice of that Surfer Boy Pizza,” then your dreams have come true.

Final Order: Netflix Bites is novel for the type of restaurant found in Vegas, which are typically “tied to a celebrity chef, or it’s tied to a chain, or it’s tied to a specific cuisine,” according to MGM executive chef Russ Hurry. By being tied to a constant flow of new IP, the restaurant could thrive on a rotating menu that keeps customers coming back for more.

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80.2% of you voted No in yesterday’s poll: Would you trust a diagnosis or health recommendation based solely on data from your wearable devices?

“My watch struggles to know how I’m sleeping... I would not trust it to make a health diagnosis based on my wrist movements.”

“No. And reducing patient care to a series of data points has very grave implications in a world where insurance companies are already attempting to circumvent provider diagnostic expertise.”

“I chose to respond with ‘no,’ but it really depends on the data and whether or not it can be proven to have a high accuracy rate. It would still prompt seeking a second opinion.”

“How much different would it be from the tools used in a doctor’s office?”

Let’s keep the conversation going. Join our Poll Of The Day newsletter, so your opinions can shine. Discover how your views line up with your peers’, check out cool insights, and have some fun. It’s data with personality.

🏈 Tubi scored 13.6 million of the record 127.7 million viewers who watched the Super Bowl.

📺 Roku reached $1 billion in platform revenue for the first time last quarter as the FAST market heats up.

🎞️ Major French distributor MK2 inked a deal with Letterboxd to become the exclusive ad sales partner in the country.

📱 TikTok is back on the Apple and Google app stores after new Attorney General Pam Bondi sent a letter to the companies.

🤖 Elon Musk said he’ll rescind his offer for OpenAI only if the company halts its transformation into a for-profit company.

🎮 AppLovin, a platform that connects advertisers with mobile game developers, is skyrocketing in downloads.

👗 Miu Miu has named Silvia Onofri its new CEO amid the company’s growing popularity.

₿ Klarna is exploring getting into crypto… despite its CEO once calling it a “decentralized Ponzi scheme.”

👕 Alex Bovaird, the costume designer on The White Lotus, has created a capsule collection with H&M inspired by the show.