Fake It Till You Buy It

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Happy Friday, Future Party. Music fest merch may have just reached its pinnacle — Rolling Loud is selling official trash cans for $999. In case you wanted to feel like you’re in between Travis Scott and YG sets every time you take out the trash, then this is the bin for you. But there’s a twist: you can only buy the can as an add-on when purchasing festival tickets. Soon, it’ll be clear whether that marketing passes the sniff test.

Amazon is planning to expand its same-day fulfillment network from 85 locations to over 1,000 by 2031.

The Big Shipment: Amazon has been battling Walmart for retail dominance for decades… but Walmart has had the edge on essential products because of the sheer number of stores available to drive to. Amazon knows it can’t beat them when it comes to retail footprint… but it might be able to do so through ultra-fast delivery.

Between The Deliveries: Amazon wants you to never set foot in a big-box retail store again.

Last Mile: Amazon’s grocery business alone generates $150 billion in gross sales annually, so scaling up its same-day delivery network is an attempt to juice those numbers. It’s also why Amazon is testing an all-day delivery model and a drone-delivery service called Prime Air, both of which could operate out of an SSD. The company plans for these types of fulfillment centers to handle half of its orders by 2035.

The thinking is that the more people shop, the more they’ll theoretically order.

The Future: It’s only a matter of time before Amazon connects its livestreaming-creator program with same-day product deliveries for maximum shopping influence.

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A growing number of satirical “dopamine sites” are giving consumers the rush of fulfilling an online order without actually buying or receiving anything.

Why It Hits: One-click online shopping, gamified stock purchases, and food-delivery apps have made it way too easy — and fulfilling — to place orders. Dopamine sites hope to deliver the rush of chemicals associated with that satisfaction while also raising awareness of the problem. It could either make everyone a little more cognizant of their bad habits or motivate people to look for a realer hit.

Behind The Carts: Dopamine sites, which originated in South Korea, have become a global phenomenon. Here are a few examples:

Checkout: Amazingly, these sites have racked up millions of views and hundreds of thousands of unique visitors per month. The founders told NYT they’ve heard countless anecdotes about how these sites have made people more conscious of their bad spending habits, limited real shopping, and, at least in the case of Damta World, even led to real-world friendships.

Who knew a joke could have such an impact?

Prediction: Could dopamine sites become part of professional rehabilitation therapy? Crazier things have happened.

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57.9% of you voted I’m uncomfortable with it in yesterday’s poll: How comfortable are you with people wearing smart glasses in public?

“To me, they’re right up there with Flock cameras, spyware, and wiretapping.”

“It just feels creepy.”

“If people are recording all day long, who knows what they’re using that content for? I worry most about young children being exploited with it, and no one would ever know.”

“Smartphones were bad enough, but at least you can see when someone is recording you because they’re holding up their phone. Smart glasses feel like a huge invasion of the little privacy left in this world. If you’re recording, you should have to ask every person you’re recording for consent.”

“There are people with vision impairments who may find the glasses helpful.”

Let’s keep the conversation going. Join Poll Of The Day, so your opinions can shine. Discover how your views line up with your peers’, check out cool insights, and have some fun. It’s data with personality.

🎤 The Weeknd is no longer retiring from music… and plans to keep his famous pseudonym.

📺 Saturday Night Live has added two new featured players — Saidah Belo-Osagie and Grace Reiter.

🎸 Spotify debuted Fresh Finds Forward — a new program designed to support 10,000 indie artists.

₿ The SEC is moving closer to allowing crypto-like trading of US stocks.

🤖 OpenAI is rolling out brand-sponsored agents. Welcome to the future of advertising.

✈️ The FAA is hoping a new AI system called SMART can ease air-traffic workloads for controllers.

👟 LVMH scion Alexandre Arnault is joining Nike’s board as the footwear giant falls off the S&P 100.

👓 Emporio Armani and Giorgio Armani Accessories have named former Miu Miu designer Dario Vitale as their new creative director.

👀 Fashion intrigue: LVMH struck a secret deal for a large portion of Hermès shares from one of its heirs… but now they’re nowhere to be found.