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Fanatics Launches A Studio With OBB Media
Courtesy of Fanatics Studios
Fanatics, one of the biggest companies in sports merch and collectibles, is expanding into entertainment through a partnership with OBB Media to launch Fanatics Studios.
The Big Play: Sports content is skyrocketing in popularity as sports rights deals become the biggest bidding wars in Hollywood. By making deals across the industry — and leveraging Fanatics founder Michael Rubin’s extensive contacts — Fanatics could have the goods to become a top player in media.
Behind The Scenes: Fanatics Studios plans to “produce live events, unscripted and scripted original series, feature films, and digital content,” per THR.
It’s inked a deal with ESPN to join as a producer of the 2026 ESPY Awards, along with supplementary content over the next two years.
It’s also struck a deal with LA28 — the organization behind the 2028 Summer Olympics — to produce content around the Games, including an official Olympics movie that may receive a theatrical release.
It’s partnered with WWE to produce digital shows and podcasts, and with the MLB to create content around events like the World Baseball Classic.
Last Shot: Rubin has tapped OBB Media CEO Michael D. Ratner to lead the division as CEO (while Ratner also remains CEO of OBB). Fanatics and OBB Media are already collaborating on several fronts, including the ongoing Fanatics Fest and the upcoming Fanatics Flag Football Classic — which will be played in Saudi Arabia, feature the Tom Brady as a player, and air on Fox. Talk about hitting the ground running.
Coming Soon: With Fanatics already planning a docuseries on Brady coming out of retirement to play flag football, expect the studio division to keep its cameras rolling for a potential run at Olympic glory (flag football will be an official competition in 2028). Who wouldn’t want to see that?
Together with FX Invite
The Beauty’s One Shot Studio Transforms You With A Single Shot
Visionary creator Ryan Murphy has teamed up with writer Matthew Hodgson to unleash another bold, boundary-pushing series — The Beauty. And FX wants you to be the star.
The network is inviting fans into a photographic experience that transforms them into the face of the show’s new campaign, revealing the intoxicating power of beauty — and the danger that comes with it.
What: Through a luxe glam and editorial shoot, guests go from passive participants to part of the story… captured in one unforgettable image.
Where: If you dare, head to The Atrium at Westfield Century City in Los Angeles.
When: Exclusively January 16th and 17th from 11:00am to 9:00pm.
One shot makes you hot. Step inside, share your transformation, and watch the consequences unfold on FX’s The Beauty, premiering January 21st on FX and Hulu.
If you’d like to join us, simply reply to this email to secure your spot!
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Today’s email was written by David Vendrell.
Edited, Polled, & Copy-edited by Kait Cunniff.
Published by Darline Salazar.