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Fans Face Hurdles Getting LA Olympics Tickets
Will you win a ticket? // Image by Kait Cunniff with DALL-E
The first batch of tickets for the 2028 Summer Olympics in Los Angeles went on sale this past week, kicking off a gladiatorial battle for the chance to secure a seat in the stands.
Why It Hits: The record demand — and instant complaints — for the tickets shows just how popular the Games will be when they land in LA in two years. It could also become the biggest test case for lottery ticketing the industry has ever seen.
Between The Lines: LA28 is already developing some dramatic stories, according to The NYT.
Residents of certain counties in California and Oklahoma (which is hosting canoe slalom and softball) were eligible for the local presale — a small portion of the five million people worldwide who signed up for the ticket lottery.
A tranche of tickets was available as expected… but what wasn’t expected was the price tag.
While the Olympic committee stressed that a million tickets would be available for just $28, some were priced at exorbitant levels. Case in point: opening ceremony tickets were going for $5,000.
Prices fluctuated wildly depending on which competition people wanted to see, throwing budgets right out the window. Still, Allison Katz-Mayfield, an LA28 SVP overseeing ticketing, claims almost half were priced under $200.
Checkout: The Olympics said the presale “significantly exceeded” the first week of sales for any Games… and that was just from locals. That could be both a blessing and a curse, as officials are uncertain how many tickets will ultimately be available, as the venues aren’t 100% figured out yet.
Additionally, the Committee is constantly balancing accessible ticket prices with the need to turn a profit… otherwise, any shortfall would be covered by LA taxpayers. LA28 is expected to cost $7.1 billion, with $2.5 billion earmarked to be covered by ticketing and hospitality sales.
Prediction: Official resale platforms won’t go live until next year, but expect margins on those prices to be next level.
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Today’s email was written by David Vendrell.
Edited by Nick Comney. Polled and Copy-edited by Kait Cunniff.
Published by Darline Salazar.