Football And Fashion

PRESENTED BY TYPELESS

Happy Tuesday, Future Party. It’s blazing out there, with much of the US under extreme-heat advisories. Luckily, hydration is the hottest trend in beverages right now… so, however you sip, just make sure you stay quenched.

Netflix’s surprise anime hit, KPop Demon Hunters, is now a theatrical hit for the theatrically-averse streamer, unofficially debuting at the top of the box office.

The Big Picture: After just two months, KPop Demon Hunters is on track to become Netflix’s most-watched English-language movie, with over 200 million views and counting. A theatrical release was icing on the cake, giving its rabid online fanbase a reason to gather IRL and market a new sing-along version.

Behind The Scenes: Despite being the biggest movie at the box office this weekend, Netflix told theaters not to report grosses.

That doesn’t mean people didn’t find out anyway:

Final Tally: Unsurprisingly, Hollywood insiders and analysts are eager to see if this means Netflix will push further into wide-release theatrical swings with its titles. The consensus is “don’t count on it,” but it demonstrates an interesting strategy for the streamer — releasing fandom-driven titles after they become popular on the platform, as people are already jazzed to see them. Talk about a clever twist on marketing.

Ironically, KPop Demon Hunters didn’t originate at Netflix — it began at Sony Pictures Animation and was later picked up through the streamer’s $3 billion Sony deal. With Sony Pictures Animation poised to earn more from the film (windowing, sequels, etc.), the franchise is shaping up to be a win-win for both studios.

Coming Soon: Netflix could make a pretty good business out of themed screenings for newly-popular titles, turning every theatrical weekend-release into an event — a move that could charm more filmmakers into bringing their projects to the streamer.

Typeless turns your raw, unfiltered voice into beautifully polished writing - in real time.

It works like magic, feels like cheating, and allows your thoughts to flow more freely than ever before.

Your voice is your strength. Typeless turns it into a superpower.

Download for Mac today

Mall-favorite Abercrombie & Fitch is teaming up with the NFL as the league’s first-ever official fashion partner.

The Big Play: The NFL has long trailed behind the NBA and WNBA in the fashion game, where tunnel fits are cultural events in their own right. With fandom evolving and style taking a bigger role in the sports conversation, the NFL knew it needed a boost… and after some recent successful partnerships with Abercrombie & Fitch, it realized it already had a solid partner on the bench.

Behind The Style: As one of about 40 official NFL sponsors, Abercrombie & Fitch will gain prized access to players both on and off the field.

Last Down: Thanks to Taylor Swift and her iconic game-day fits, the NFL’s female audience has hit a record 47%. Women, according to NFL SVP of global partnerships Tracie Rodburg, want more style woven into the fandom — both in what they wear and what they watch. For the NFL, this was inevitable.

For Abercrombie & Fitch, the partnership represents a major cultural level-up, as the brand has had to navigate controversy and reinvent itself to maintain its relevance. Up until recently, the brand was far more popular with women than men. With the NFL partnership, it can now serve that new batch of female fans, while also winning over guys — 59% of NFL fans are more willing to try a product from an official sponsor.

Prediction: We have a feeling that NFL-branded Abercrombie & Fitch letterman jackets could become the hottest football attire on the market. Outerwear will likely be the star of the NFL tunnel walk.

The problem with most business news? It’s too long, too boring, and way too complicated.

Morning Brew fixes all three. In five minutes or less, you’ll catch up on the business, finance, and tech stories that actually matter—written with clarity and just enough humor to keep things interesting.

It’s quick. It’s free. And it’s how over 4 million professionals start their day. Signing up takes less than 15 seconds—and if you’d rather stick with dense, jargon-packed business news, you can always unsubscribe.

Check it out

80.6% of you voted Yes in yesterday’s poll: Do you feel your shopping habits have become more practical with age?

“The sign that you’re a real adult is when you get excited about shopping for dishes and bedsheets.”

“I’m downsizing. I’ve seen three people pass away, leaving homes full of stuff no one wanted — not even their own family members. I don’t want to burden my children with things they don’t want, need, or would have to pay to throw away. I’m keeping what I enjoy and focusing on investing and traveling. 🧳”

“I have more disposable income than ever before, and I find myself ‘revenge-shopping’ a lot to make up for the teenager who wore hand-me-downs… it’s a problem.”

Let’s keep the conversation going. Join our Poll Of The Day newsletter, so your opinions can shine. Discover how your views line up with your peers’, check out cool insights, and have some fun. It’s data with personality.

🍿 Netflix’s first experiential “Netflix Houses” will open in Philadelphia on November 12th and in Dallas on December 11th.

🎭 A24 is opening the revamped Cherry Lane Theater on September 8th, with a week of events featuring Spike Lee, Sofia Coppola, Jerrod Carmichael, and more.

📦 Drake is launching an exclusive merch collection on Amazon dubbed “The Drake Warehouse.”

🫰 Perplexity announced it will begin paying publishers for articles its chatbot uses to answer queries, drawing from a $42.5 million revenue pool.

🤖 Meta is partnering with Midjourney, licensing the generative-AI firm’s technology.

🫠 Donald Trump announced he will continue extending the TikTok-ban deadline until a buyer emerges. (So, essentially, there’s no ban.)

☕ Keurig Dr Pepper is acquiring coffee giant JDE Peet’s for $18 billion, with the intention of splitting the combined company into beverage and coffee divisions.

👟 Nike will allow a limited number of users to reserve shoes on the SNKRS app ahead of their official drop.

👀 National Economic Council director Kevin Hassett said that the Trump administration is looking to take more ownership stakes in US companies.