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Fox Sports Is Hiring A Chief World Cup Watcher
Courtesy of Fox Sports
Fox Sports is partnering with Indeed to fill this unbelievable-but-real role: a Chief World Cup Watcher.
Why It Hits: The job-as-marketing strategy may have reached a new zenith with Fox Sports’ latest opening. It essentially turns an experience into a lottery ticket — one designed to generate instant virality and keep people talking. In today’s digital world, that may be one of the only ways to break through the noise… especially during a brand-saturated World Cup.
Behind The Role: Do you have what it takes to watch the entire World Cup?
Fox Sports is looking for someone willing to watch all 104 World Cup matches… while sitting inside a transparent cube in the middle of Times Square. No pressure.
The gig pays $50,000 for one month of sitting and watching soccer all day — but the chosen applicant will also be expected to create and share social content throughout the entire tournament.
Final Match: To apply, candidates will need to sign up for Indeed, make their profile visible to employers, list journalism and content creation as skills, post the hashtag #ChiefWorldCupWatcher, and share a video explaining why they’re the right fit for the role. The selected candidate will be revealed live during Fox’s broadcast of the Boston Red Sox vs. New York Yankees game on June 6 — one week before the World Cup kicks off.
Interestingly, Fox appears to be looking for someone who’s a general sports fan rather than a diehard soccer fanatic — presumably to ensure the content comes from the POV of someone enthusiastic about the tournament while still remaining accessible to casual viewers. It’s a smart play.
Next Role: Could selfies with the chosen candidate become the most viral thing in NYC this summer? We’d wager on it.
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Today’s email was written by David Vendrell.
Edited by Nick Comney. Polled and Copy-edited by Kait Cunniff.
Published by Darline Salazar.