PARTNERSHIPS | COMMUNITY | PODCAST | FRIENDS
Gen Z Curates “Analog Bags”
What’s in yours? // Image by Kait Cunniff with DALL-E
Millennials and Gen Zers are curating “analog” or “stop-scrolling” bags — filled with things to do that don’t involve endlessly scrolling through social media.
Why It Hits: There’s a prevailing theory that society has reached peak social media — and young people are looking to log off, touch grass, and reconnect with activities that actually let them relax and unwind. That shift is fueling everything from the rise of hobby culture to a renewed fascination with analog media.
Inside The Bag: One of the hottest new online trends is… reaching for anything but your smartphone.
The bags usually contain things such as watercolors, crossword puzzles, novels, film cameras, and cassette players.
So, every time you’re tempted to grab your phone, you just pull out one of these items instead and… well… engage with that.
And there’s psychological backing for that strategy — it replaces the “reward” cue triggered by boredom, per Axios. Do it long enough, and you’ll form a new habit.
Final Checklist: Ironically, analog bags have taken off on TikTok — the hashtag #AnalogLife is up 330% this year. People aren’t just showing off what’s in their bags, but what kind of bags they’re carrying (the L.L.Bean Boat and Tote is especially popular). And while that virality may seem counterintuitive to the analog ethos, it might just inspire more people to spend a little less time online… and that’s probably a good thing.
Prediction: Considering Erewhon just dropped a tote covered in Swarovski crystals (yes, very extra), it’s only a matter of time before celebrity influencers start hawking luxury analog bags. It’s the natural evolution of the unboxing video.
Together with Delve
Don’t Let SOC 2 Kill Your Startup
A startup was on the rise — steady growth, happy customers, investors circling. Then a big prospect asked for SOC 2.
They signed up with one of the big platforms. Suddenly: endless tasks, confusing checklists, engineers pulled off product. Deals stalled. Competitors swooped in.
Those competitors? They used Delve.
Fifteen hours later, they were audit-ready — and closed the deal.
The first startup never recovered. One by one, their deals slipped away. Keys handed over. Game over.
Don’t be that startup.
Delve automates compliance — SOC 2, ISO 27001, HIPAA, GDPR, PCI-DSS, and more — so you’re ready in days, not months.
Today, compliance is done in Delve.
Book a demo and use FUTUREPARTY1KOFF for $1,000 off.
PARTNERSHIPS | COMMUNITY | PODCAST | FRIENDS
Today’s email was written by David Vendrell.
Edited by Nick Comney. Polled and Copy-edited by Kait Cunniff.
Published by Darline Salazar.