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Gen Z Is Increasingly Turning to Entrepreneurship
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Gen Z is trading entry-level jobs for entrepreneurship, with more young people starting their own businesses, according to WSJ.
The Big Business: As AI reshapes the job market, more young Americans are exploring entrepreneurship as an alternative to the traditional career ladder. With AI tools making it easier and cheaper to launch a business, becoming your own boss is looking more appealing than ever.
Behind the Venture: Gen Z is putting its entrepreneurial ambitions into action, with a little help from AI.
In 2025, at least 23% of Americans ages 18 to 34 were running their own businesses or side hustles, up from 19% in 2021, according to Babson College. Within that group, the rate more than doubled among 18- to 24-year-olds.
In a survey of more than 1,000 people who started businesses in 2025, over 70% of Gen Z entrepreneurs said they used AI to help get their ventures off the ground.
Some Gen Z founders are also turning to venture capital to fund their startups, bypassing the traditional corporate career path altogether.
Final Enterprise: Sheena Jindal, a Gen Z founder and founder of VC firm Sugar Free Capital, says she’s seen cases where raising $2 million is easier than landing an entry-level job. And there’s plenty of startup activity to back that up. According to the PitchBook-NVCA Venture Monitor, there were roughly 8,625 first-time financing deals in the US through the third quarter of 2026.
The Future of Work: As Gen Z continues down the path of entrepreneurship, a boom in startups run by young founders could be on the horizon. Meanwhile, as AI takes on more entry-level tasks, traditional career opportunities may become harder to find — making entrepreneurship an increasingly attractive alternative for 20-somethings.
Together with Symphony
Your Business Doesn’t Have To Do It All Alone
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And as your business grows, you can choose a plan that gives your AI team more room to work. Symphony Pro and higher-tier plans, especially annual options, offer more opportunities to put your AI agents to work.
What could your business accomplish with an AI team working alongside you?
Today’s email was written by Deena ElGenaidi.
Edited by Nick Comney. Polled and Copy-edited by Kait Cunniff.
Published by Darline Salazar.