Both employers and workers have embraced TikTok as a hiring platform, positioning the app as LinkedIn for young people looking to show off their creativity in applications.
Why It Hits: Swamped job postings on LinkedIn and impersonal AI screenings for interviews have made finding a job not through a personal connection feel impossible. Public TikTok video applications could give some creative job seekers the ability to capture an employer’s attention.
Between The Apps: TikTok continues to be the town square of Gen Z.
Prospective workers are uploading their resumes directly to TikTok and looking for positions using the hashtags #hiringnow, #jobopportunity, and #tiktokresume.
That’s led employers to put job openings on their companies’ profiles, giving an edge to those who already follow them.
One in five Gen Zers say they’ve applied to jobs and gotten interviews on TikTok, per Resume Genius.
Closing Thoughts: Fast Company notes that the average American spends over two hours on social media, with young people spending much more time scrolling. It was only a matter of time until every aspect of life hit the For You page. But, mixing the personal and the professional on social media comes with pitfalls — 75% of US companies check your socials before hiring. It’s possible that decorum on social media may, amazingly, increase. That’s a win for everybody.
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