Get Your Rage On

PRESENTED BY AMERICAN ALTERNATIVE ASSETS

Happy Monday, Future Party. At the Oscars last night, Paul Thomas Anderson and his film, One Battle After Another, were the big winners, taking home Best Picture, Best Director, Best Adapted Screenplay, Best Supporting Actor, Best Editing, and Best Casting. Anderson himself has been nominated 11 times, stretching all the way back to Boogie Nights in 1998. Having won three statuettes last night, it’s safe to say that no one else on Earth is happier to have a little less shelf space.

A-list celebrities are launching non-alcoholic drink, soda, and coffee brands in hopes of turning them into the next tequila — at least when it comes to the money.

Why It Hits: Only 54% of Americans drink alcohol today — the lowest level in nearly 100 years — and the percentage is even lower among Gen Z. As more people embrace a sober lifestyle, there are now plenty of opportunities to serve up new brands that have the potential to become everyday fridge staples.

Behind The Cans: Can celebrities sell bubbles without the booze?

Last Sip: As Americans take a closer look at the negative effects of alcohol, the goal isn’t simply to stop drinking — it’s to replace it with functional beverages that can be net-positive. It’s the optimization of beverages. And there’s no better ambassador for these wellness-focused drinks than celebrities with public stories of achieving sobriety or kicking an unhealthy habit.

With research firm IWSR estimating that the US non-alcoholic beer and wine market will reach $5 billion by 2028, the gold rush is only just beginning.

Next Bottle: It’s possible that the growing popularity of functional drinks could push more parties into daylight hours. So, is the new scene… daylife?

America’s gold is valued at $42 an ounce. The real price? Over $5,000.

The US government still values its 8,133 tonnes of gold at $42.22 per ounce — a price set in 1973. At today’s market price, that leaves a $1.3 trillion discrepancy on America’s balance sheet.

Financial experts say a revaluation is no longer a question of if — but when. And when it happens, it could trigger one of the biggest wealth shifts in a generation.

American Alternative Assets has released The Great Gold Reset — a free guide explaining why top analysts believe this revaluation is inevitable, and how everyday Americans can position their retirement savings ahead of it.

Think of it as letting the Gold Rush come to you.

The best part? If you have an IRA or 401(k), you may be able to move into physical gold tax-free.

Claim your free guide today.

Rage rooms — places where people pay to destroy a space with sledgehammers or bats — are exploding in popularity.

Why It Hits: Thanks to AI disruption, a stagnant job market, rising living costs, and (looks around) the state of the world, Americans clearly need to let off some steam. Businesses that offer a safe space to be a little dangerous could soon find themselves at the center of culture — almost the flip side of the health and wellness trend.

Between The Swings: Have you been laid off, dumped, or overworked? Then you might need a trip to a rage room.

Last Smash: Insider notes that some mental health experts don’t necessarily believe a trip to a rage room is all that beneficial. Instead, it may surface more feelings of anger or make people generally more aggressive… so they often recommend more calming activities like yoga and breathwork.

Still, for some people, taking a bat to a computer is simply far more fun and satisfying.

Next Round: With Meta considering layoffs of around 20% of its workforce, expect rage-room bookings to skyrocket.

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71.5% of you voted It’s been a while in Friday’s poll: When was the last time you saw a movie in theaters?

“Have to admit, I haven’t gone to a theater since before COVID. Partly because, with a couple of exceptions, there hasn’t been anything I’ve wanted to see.”

“Movie theaters are from a previous era of tech — when there was absolutely no way to see a movie without a special building to house the screen and projector. Now, they’re just a form of LARPing.”

“It’s just so ridiculously expensive. I’d much rather watch movies from the comfort of my couch at home — where I control the thermostat, water is free, and I can pause for a bathroom break whenever I want.”

“It just takes too long — waiting, driving, parking, trailers, more driving. A two-hour movie ends up feeling like a five-hour excursion, and it’s just too much of a pain.”

“I like going with my 18-year-old son, who wants to see a variety of films. He also goes with his friend group. I’ll go to arthouse movies with my husband.”

Let’s keep the conversation going. Join Poll Of The Day, so your opinions can shine. Discover how your views line up with your peers’, check out cool insights, and have some fun. It’s data with personality.

🎫 The antitrust trial against Live Nation is back in action today after the ticketing giant failed to settle with most of the states that sued it.

📺 Paramount has bought out Tyler Perry’s 25% stake in BET+ and will now shut it down, moving the content to Paramount+.

👀 Reporters at Reuters have allegedly unmasked the famous graffiti artist Banksy — claiming it’s a UK man named Robin Gunningham, who reportedly changed his name to David Jones some time ago.

🤖 After being spammed by AI bots, the newly launched version of Digg is laying off most of its staff as co-founder Kevin Rose comes on full time to overhaul the platform.

🎁 Twitch is rolling out a new feature called “Gift ‘Em All” that allows users to buy streamer subscriptions for everyone watching a channel.

🤳 Facebook is making it easier for creators to clamp down on accounts impersonating them.

⚾ As youth sports surge in popularity, Dick’s Sporting Goods is coming out the winner.

💰 Japanese fintech platform PayPay raised $880 million in its US IPO.

🫠 Looks like BuzzFeed may be nearing bankruptcy again after its AI makeover didn’t work out.