The Future. Warner Bros. took its trailer for Godzilla x Kong: The New Empire to the next level by making it an interactive game on Roblox. It’s been successful in capturing players’ attention and may set a course for Hollywood to have a dedicated marketing strategy for platforms like Roblox, Fortnite, Minecraft, and other metaverse-like platforms in order to reach Gen Z.
Monster marketingHollywood advertising is getting gamified.
Warner Bros. released Godzilla x Kong Obby on Roblox two weeks before this past weekend’s release of the new Monsterverse sequel.
The interactive experience allowed players to “enter the 2D video and come out in the movie’s world of Hollow Earth,” per Variety.
Players could then navigate an obstacle course as Suko (the adorable Mini-Kong in the movie) to collect movie-themed crystals.
The game has reportedly been a hit for both Warner Bros. and Roblox. Users spent an average of eight minutes playing, and a survey found that a vast majority of players was more likely to go see the movie (or ask their parents to take them) after playing the game.
With the movie opening to $194 million worldwide, the game looks to have been part of a winning marketing strategy.
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